(Contract) Marketing Operations Analyst

Job description

Marketing Operations Analyst Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin’s maternity leave. Contract duration: 12 Months As a Marketing Operations Analyst, you will: Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages) Maintain and troubleshoot lead scoring models and lifecycle/routing rules Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues Partner with Data Quality team for data and error clean up Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM) Maintain program templates, tokens, and folder structure per team standards Produce recurring reports and dashboards on campaign performance and funnel metrics Document any system changes or process updates for handback to the returning team member You'll be a good fit if you have: 3+ years hands-on Marketo administration experience Marketo Certified Expert (MCE) preferred Experience with Marketo <> Salesforce CRM integration Solid understanding of lead lifecycle, scoring, and attribution models Comfortable with HTML/CSS for email and landing page edits Strong communication skills — will partner directly with the Marketing Ops team and stakeholders across marketing and sales Self-directed, able to maintain operational rhythm without heavy supervision Nice to Haves: Experience with marketing ops tooling beyond Marketo Familiarity with revenue operations workflows and sales handoff processes The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy. At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join: People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work. Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility. Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership. Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).