Coordenador de Mídia De Performance Digital - Opusmúltipla

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Coordenador de Mídia de Performance Digital based in Brazil.** We are looking for a strategic and data-driven Digital Performance Media Coordinator to lead campaign management and optimization in a dynamic, integrated communications environment. In this role, you will oversee performance media initiatives, identify growth opportunities, and transform campaign data into actionable business insights. You will collaborate closely with media, business intelligence, planning, and creative teams to develop strategies that maximize results and improve marketing efficiency. Through continuous monitoring, experimentation, and data analysis, you will help optimize budgets, audiences, bidding strategies, and creative performance. You will also contribute to strategic discussions by presenting performance diagnoses, recommendations, and opportunities for business growth. This fully remote, full-time opportunity is ideal for a performance marketing professional who combines analytical thinking, strategic vision, and a passion for measurable results. ### Accountabilities: - Lead the strategic management and optimization of digital performance campaigns across multiple media platforms, ensuring alignment with business objectives. - Collaborate with media, business intelligence, planning, creative, and other cross-functional teams to develop integrated performance strategies. - Participate in strategic discussions, presenting campaign diagnostics, growth opportunities, and data-backed business recommendations. - Monitor key performance indicators (KPIs), identify trends and inefficiencies, and implement continuous improvement initiatives. - Develop and execute strategies to optimize media budgets, bidding approaches, audience targeting, and creative assets. - Design and manage A/B tests and other experimentation initiatives to improve campaign performance, efficiency, and return on investment. - Use Google Analytics 4 (GA4), performance dashboards, and business intelligence tools to analyze campaign results and support decision-making. - Evaluate campaign effectiveness through attribution models, incrementality analysis, and the impact of media investments across the customer journey. - Translate complex performance data into clear, actionable insights that inform strategic planning and campaign optimization. - Identify opportunities to improve media efficiency and maximize the business impact of digital advertising investments. ## Requirements: - Bachelor's degree in Communications, Marketing, Advertising, or a related field. - Solid previous experience in digital performance media, preferably within an advertising agency environment. - Strong understanding of digital advertising platforms, campaign management, performance optimization, and media buying strategies. - Experience analyzing campaign performance metrics and developing data-driven recommendations to improve results. - Familiarity with media operating systems, audience behavior analytics, and tools for understanding consumer behavior and engagement. - Knowledge of Google Analytics 4 (GA4), dashboards, and business intelligence tools for performance reporting and analysis. - Ability to develop optimization strategies involving budgets, bids, audiences, and creative assets, as well as structure A/B tests and experiments. - Understanding of attribution methodologies, incrementality, and the relationship between media performance and the customer journey. - Excellent verbal communication and written communication skills, with the ability to present insights and recommendations clearly to different stakeholders. - Strong analytical thinking, strategic problem-solving, organization, and collaboration skills. - Ability to work effectively with multidisciplinary teams and manage multiple performance initiatives in a results-oriented environment. - **Desirable:** Familiarity with the Publi system. - **Desirable:** English language proficiency. ## Benefits: - **Full-time employment:** A permanent employee position offering the opportunity to contribute to ongoing digital performance initiatives. - **Fully remote work:** The flexibility to work remotely from Brazil. - **Strategic responsibility:** The opportunity to influence campaign performance, media investment decisions, and business results. - **Cross-functional collaboration:** Work alongside professionals in media, business intelligence, planning, creative, and other disciplines. - **Professional development:** Strengthen your expertise in performance marketing, data analytics, experimentation, and digital media strategy. - **Creative and collaborative environment:** Join a communications-focused workplace that values innovation, collaboration, and ideas that drive measurable impact. - **Inclusive culture:** Work in an environment committed to diversity, equal opportunities, and respect for different backgrounds and perspectives.