Copywriter (Conversion-Focused Marketing)Location: RemoteCompensation: $1300 - $1600Position OverviewWe are looking for a performance-driven Copywriter who understands how to create messaging that converts.This role is ideal for someone with strong experience writing:landing pagesemail campaignsnurture sequencespaid ad copyfunnel messagingYou will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.Key ResponsibilitiesLanding Pages & Funnel CopyWrite and optimize high-converting landing pages, sales pages, and lead generation funnelsDevelop messaging tailored to different audience stages (awareness, consideration, conversion)Improve CTA performance, offer positioning, and conversion flowCollaborate with designers and marketers to align visuals and messagingEmail Marketing & Lifecycle CampaignsWrite cold outreach emails, nurture sequences, newsletters, and promotional campaignsDevelop lifecycle messaging for lead generation, retention, and re-engagementSupport segmentation-based email marketing strategiesOptimize subject lines, hooks, CTAs, and conversion-focused messagingPaid Advertising & Campaign SupportWrite ad copy for Meta, Google, LinkedIn, and other paid channelsCreate performance-driven hooks and messaging frameworksSupport campaign testing and copy iterations based on resultsContent & OptimizationConduct audience research and competitor analysisSupport SEO-aware landing page and website content creationAnalyze campaign performance and improve messaging based on engagement and conversion dataAssist with A/B testing initiatives for headlines, CTAs, and offersRequirementsMust-Haves3+ years of experience in copywriting, conversion-focused marketing, or digital marketingStrong portfolio showcasing landing pages, email campaigns, and conversion-focused copyExperience writing for B2B and/or B2C audiencesStrong understanding of direct-response copywriting principlesExcellent English communication and writing skillsAbility to adapt tone and messaging across industries and audiencesFamiliarity with conversion metrics and campaign optimizationPreferred QualificationsExperience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevelExperience supporting paid advertising campaignsUnderstanding of funnel stages (TOFU/MOFU/BOFU)SEO and search intent optimization experienceExperience with A/B testing and CRO principlesFamiliarity with AI-assisted copywriting workflows and toolsIdeal CandidateStrong understanding of audience psychology and persuasive messagingAnalytical and performance-oriented mindsetOrganized and able to manage multiple projects simultaneouslyComfortable working in fast-paced remote environmentsCollaborative, proactive, and detail-orientedAble to balance creativity with measurable business outcomesNice-to-Have ExperienceE-commerce or DTC brandsSaaS or B2B marketingHealthcare, restaurants, gyms, or local service businessesLifecycle email marketing and retention campaignsUGC/VSL script writingTo ApplyPlease include:ResumePortfolio or writing samplesExamples of landing pages, emails, or campaigns you’ve worked onAny measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)
Copywriter (Conversion-Focused Marketing)
Location: Remote
Compensation: $1300 - $1600
Position Overview
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.
This role is ideal for someone with strong experience writing:
- landing pages
- email campaigns
- nurture sequences
- paid ad copy
- funnel messaging
You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.
We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.
Key Responsibilities
Landing Pages & Funnel Copy
- Write and optimize high-converting landing pages, sales pages, and lead generation funnels
- Develop messaging tailored to different audience stages (awareness, consideration, conversion)
- Improve CTA performance, offer positioning, and conversion flow
- Collaborate with designers and marketers to align visuals and messaging
Email Marketing & Lifecycle Campaigns
- Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
- Develop lifecycle messaging for lead generation, retention, and re-engagement
- Support segmentation-based email marketing strategies
- Optimize subject lines, hooks, CTAs, and conversion-focused messaging
Paid Advertising & Campaign Support
- Write ad copy for Meta, Google, LinkedIn, and other paid channels
- Create performance-driven hooks and messaging frameworks
- Support campaign testing and copy iterations based on results
Content & Optimization
- Conduct audience research and competitor analysis
- Support SEO-aware landing page and website content creation
- Analyze campaign performance and improve messaging based on engagement and conversion data
- Assist with A/B testing initiatives for headlines, CTAs, and offers
Requirements
Must-Haves
- 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
- Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
- Experience writing for B2B and/or B2C audiences
- Strong understanding of direct-response copywriting principles
- Excellent English communication and writing skills
- Ability to adapt tone and messaging across industries and audiences
- Familiarity with conversion metrics and campaign optimization
Preferred Qualifications
- Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
- Experience supporting paid advertising campaigns
- Understanding of funnel stages (TOFU/MOFU/BOFU)
- SEO and search intent optimization experience
- Experience with A/B testing and CRO principles
- Familiarity with AI-assisted copywriting workflows and tools
Ideal Candidate
- Strong understanding of audience psychology and persuasive messaging
- Analytical and performance-oriented mindset
- Organized and able to manage multiple projects simultaneously
- Comfortable working in fast-paced remote environments
- Collaborative, proactive, and detail-oriented
- Able to balance creativity with measurable business outcomes
Nice-to-Have Experience
- E-commerce or DTC brands
- SaaS or B2B marketing
- Healthcare, restaurants, gyms, or local service businesses
- Lifecycle email marketing and retention campaigns
- UGC/VSL script writing
To Apply
Please include:
- Resume
- Portfolio or writing samples
- Examples of landing pages, emails, or campaigns you’ve worked on
- Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
