Introduction
At COCUNAT, we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion.
We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives.
We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today.
If you enjoy writing, conceptualizing ideas and spotting trends before everyone else, we’d love to meet you.
Your responsibilities
Creative & Performance
- Create copy for performance ads, mainly on Meta platforms
- Develop hooks, claims and selling angles
- Participate in the conceptualization of conversion-focused creatives
- Think both about the copy and the visual hook of each ad
- Analyze which creatives are performing and how to continue iterating them
Content Development
- Create clear and actionable briefs for creators and the creative team
- Adapt messaging and formats depending on the audience and content type
- Work on different creative approaches such as:
- UGC
- Founder content
- Influencer content
- Educational ads
- Problem / solution
- Before & after
- Content featuring dermatologists and formulators
Trends & Consumer Understanding
- Constantly research trends, formats and winning ads
- Detect what is working on social media and adapt it to the brand
- Understand the product deeply to identify new communication territories
- Continuously bring new references and creative ideas
Your profile
- Previous experience creating copy for digital campaigns or Meta Ads
- Understanding of performance marketing and what makes an ad convert
- Creative profile with strong interest in digital culture and social media
- Good instinct for identifying strong hooks, messages and creative formats
- Ability to work in a fast-paced and dynamic environment
- Proactive, hands-on and eager-to-learn mindset
- Visual sensitivity and strong attention to detail
- Good communication and teamwork skills
- Fluent Spanish and good level of English
We will especially value if you…
- Constantly save ads, campaigns or ideas for inspiration
- Stay updated on trends, formats and social media codes
- Know the difference between entertaining content and content that converts
- Are interested in consumer psychology and digital behavior
- Enjoy generating ideas and testing new creative approaches
Why us?
Benefits ⭐
- Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
- Your health matters. Excellent private health insurance.
- COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
- It’s the little things. Coffee and chocolate are always available at the office.
- Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.
- An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.
Values ❤️
- People First: We believe that putting people first helps us work better and achieve stronger results.
- Diversity: We foster an inclusive culture where everyone feels welcome, valued and free to be themselves.
- Dynamism: We’re a startup in constant motion, with a fast-paced and agile environment where there’s always a new challenge ahead.
- Continuous Innovation: We love challenging the status quo, testing new ideas and constantly looking for better ways to do things. Curiosity, creativity and the drive to keep evolving are part of our everyday life.
