copywriter

Job description

**what is CRED?** CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true. here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better. most words get read once and forgotten. some stay. at CRED, we care about the second kind: words that make you pause, that make you think twice before settling for less, that you still remember after you've moved on. it shapes decisions, sharpens products, and signals intent. ### what will you do: - responsible for the copy discipline: build the frameworks, briefs, and standards that make writing sharper and more consistent. - evolve and scale CRED's voice across product, marketing, campaigns, and comms. raise the standard. protect it. push it further. - run initiatives independently: you don't wait for a brief to tell you what needs writing attention, you spot it and drive it. - translate high-level direction into sharp briefs, and raise junior writing to a consistent standard. - give sharp, decisive feedback regardless of who's on the receiving end: seniority, yours or theirs, doesn't soften your judgment. - drive narratives for major launches: across app, films, brand campaigns, activations, and content platforms. the idea starts with you; the execution carries your fingerprints. - bring clarity in ambiguity: simplify the complex, challenge the obvious, articulate intent without losing nuance. ### you should apply if you are: - someone who understands tone, semiotics, and the psychology behind how language moves people. - a thinker who knows the difference between humor and wit, confidence and noise. - someone who operates independently, without needing heavy direction to know what's worth writing about. - someone who brings a point of view, and can defend it. - someone who gives decisive feedback without waiting for permission or tenure.