Copywriter

Job description

What we offer At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive. Employer sponsored medical and dental plans Voluntary benefits such as vision, critical illness, accident, and pet insurance 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance Retirement Savings employer match up to 3% and 100% vested Generous paid time off policies Paid Parental Leave for mothers and fathers About the opportunity We are seeking a creative and detail oriented Copywriter to help bring our brands to life through compelling storytelling and strategic content development. In this role, you will blend thoughtful copy, engaging narratives, and visually aligned messaging to strengthen the presence of our family of brands - FASTSIGNS, My Salon Suite, and Camp Bow Wow. Working closely with Marketing, Creative Design, Digital, and Product teams, you will support the execution of integrated marketing campaigns and brand storytelling initiatives across multiple channels. This role plays a key part in ensuring our messaging is clear, engaging, and consistent while supporting initiatives that drive brand awareness, engagement, and measurable results. The Ideal Candidate You are a curious and creative storyteller who enjoys turning ideas into compelling content that connects with audiences. You have a strong foundation in short and long-form communications, and social media executions paired with an understanding of digital marketing and how content supports broader brand strategy. You thrive in collaborative environments and are comfortable managing multiple projects while maintaining a high standard of quality and attention to detail. Whether developing blog content, supporting PR initiatives, or crafting messaging for digital channels, you bring both creativity and precision to your work. Essential Functions Multi-Brand Storytelling: Conceptualize and produce engaging narratives across multiple brands, including case studies, employee profiles, website content, email campaigns, social media copy, and other marketing communications. Technical Visibility & AIEO: Partner with the Digital team to integrate SEO best practices and emerging AIEO terminology into web and blog content, balancing creative storytelling with search visibility. Brand Narrative Execution: Support and execute monthly brand storytelling blogs and content initiatives that strengthen brand reputation and audience engagement. PR & Media Support: Draft press releases, assist in developing media templates, and compile PR reports to support media outreach and brand visibility. Cross-Functional Collaboration: Work closely with Marketing, Creative Design, Digital, and Product partners to ensure consistent messaging and brand voice across campaigns and platforms. Omnichannel Content Development: Support the creation and proofreading of copy for website pages, local marketing materials, email campaigns, and other marketing assets. Editing & Quality Assurance: Help uphold brand voice standards by reviewing and refining written materials to ensure clarity, accuracy, and consistency. What We Need Education and Experience 1-3 years of professional experience in copywriting, marketing communications, or related fields Experience in copywriting for digital marketing channels including web, email, and social media Experience supporting marketing campaigns in B2B, B2C, or multi-brand environments preferred Experience copywriting for an agency (advertising, marketing or PR) preferred Bachelor’s degree in Marketing, Communications, Journalism, or a related field Additional Requirements A strong portfolio that demonstrates the ability to engage diverse audiences and channels Excellent editing and proofreading abilities with strong attention to detail Understanding of digital marketing trends and content best practices Ability to manage multiple projects and meet deadlines in a fast-paced environment Proficiency with Google Workspace tools including Docs, Slides, Sheets, and Forms We believe that everyone is capable of great things. Because of this, we encourage you to apply even if you do not have 100% of the qualifications listed above. EEO Statement Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual’s unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees’ teams, and our stakeholders. About Propelled Brands Franchising, LLC Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.