Copywriter

Job description

At GS1 Canada, we believe in the power of global standards to transform the way we work and live. GS1 Canada is looking for a Copywriter to translate approved product positioning and messaging into clear, consistent and compelling customer-facing content across our web, email, campaign and customer communication channels. Reporting to the Director, Marketing, the successful candidate works closely with Product Marketing, Demand Generation, Lifecycle Marketing and Content & Digital Experience to produce content that helps customers understand our products, adopt them with confidence and stay engaged over time. This is a writing and content production role. Positioning, messaging frameworks and value propositions are developed by Product Marketing; this role turns them into channel-ready content that performs. This role is a hybrid role, requiring in-person attendance.