Copywriter Lead

Job description

Are you a talented copywriter who wants your words to matter? As Copywriter Lead at World Vision NZ, you'll craft powerful stories that inspire supporters to take action for the world's most vulnerable children. You'll shape our voice across campaigns and channels, blend strategic thinking with hands-on writing, and use AI tools to scale impactful content. Join a passionate team where every word drives real change. It's not every day that a job comes along where you really can change the world. Keep reading if you want to be part of: Creating positive change in the lives of the world's most vulnerable children. Using your copywriting skills to tell powerful stories that move people to act. Growing your career at an organisation where every word makes a difference About the Role As Copywriter Lead, you will be World Vision New Zealand's leading voice in written communication. You will work across supporter and media channels to craft content that informs, inspires, and drives action. This role combines strategic oversight with hands-on writing, working closely with our Marketing Production and Go-to-Market teams. You will also use AI-powered tools to deliver high-quality content at speed and scale. Key Responsibilities Write, edit, and refine high-performing content across campaigns, channels, and supporter journey stages. Select and craft compelling stories and assets from content libraries to deliver the best outcomes for each campaign brief. Lead audience-driven content development that attracts, educates, and converts target audiences. Embed AI tools into content writing, ideation, and process automation to increase capacity and speed. Champion World Vision NZ's tone of voice and brand storytelling across all written outputs. Coach and uplift internal teams' writing capability and brief development skills. Manage and oversee content delivery from external creative agencies and freelancers. Ensure all written assets are accurately tagged, stored, and available for reuse. This is your opportunity to join a professional, passionate and diverse team at World Vision New Zealand, who shows up with purpose and heart to create meaningful change for children. Every day, as part of World Vision's global reach, you'll help the world's most vulnerable families build safer and brighter futures. Every night, you'll go home knowing you made a difference in someone's life. About You 4+ years of proven copywriting and editing experience, with the ability to craft compelling, on-brand content that motivates action. Demonstrated ability to maintain a consistent voice, tone, and messaging framework across campaigns, formats, and audiences. Proficiency in using AI-enhanced writing tools, content tagging systems, and project management platforms. Ability to interpret briefs, collaborate with subject matter experts, and translate complex ideas into accessible content. Experience directing and managing content delivery from external creative agencies. Attention to detail with high standards for brand and messaging consistency. Strong understanding of fundraising and supporter engagement principles (desirable). Experience working in fundraising, advocacy, or purpose-led communications (desirable). Familiarity with content performance analytics or A/B testing to inform iteration (desirable). A collaborative and positive team player who thrives in a mission-driven environment. Why Work With Us? The team at World Vision are connected in our desire to seek justice and to overcome poverty for all children, everywhere. We are mission focused and maintain our Christian identity while embracing the diversity of all people. We offer unique benefits that are aligned to who we are as an organisation and our people. You'll be a part of creating positive change in the lives of the world's most vulnerable children. We offer a comprehensive benefits package; including Southern Cross medical insurance and life insurance, a day off on your birthday, the option to buy additional leave, a hybrid work environment, an Employee Assistance Program (EAP), and access to a free Wills package. Be a part of World Vision’s haerenga (journey) of embracing te ao Māori, enabling us to be more effective in achieving our Mission. Opportunities for ongoing learning, development and education through a range of channels including training and development as part of World Vision International. What You Need to Know World Vision is a Christian organisation that empowers everyday New Zealanders to stand up and make a difference for children in the world’s toughest places through emergency relief, community development and advocacy work. You’ll be joining New Zealand’s largest overseas humanitarian organisation, made up of 100 staff. You’ll also become part of something bigger, World Vision’s global partnership of 35,000 staff and 3.3 million supporters in 100 countries. So far, we’ve impacted the lives of more than 200 million vulnerable children by tackling the root causes of poverty. This is your chance to make a massive impact, right when it’s needed the most. We work from a Christian kaupapa. We see our work as a practical expression of the gospel, and we value and support the wairua (spiritual wellbeing) of our people and partners. We believe in a world where every child, no matter where they were born, can live life in all its fullness. It’s as simple as that. Location and Hours Based in Penrose, Auckland Full-time, Permanent position. 37.5 hrs per week. Hybrid work Eligibility To be eligible for this role you must have current entitlement to work in New Zealand. Apply Now We welcome applications from anyone who wants to seek justice and overcome poverty for all children, everywhere, and brings the required skills. We act in ways that respect the dignity, uniqueness and intrinsic worth of every person. Please let us know if there are any accommodations we can make to help you with your application or in our recruitment process. World Vision New Zealand is committed to safeguarding children. All applicants will undergo appropriate screening, including police vetting. For more information, please contact . Alternatively, click Apply Now to submit your application. Our vision for every child, life in all its fullness; Our prayer for every heart, the will to make it so. As part of the recruitment process, World Vision New Zealand may contact referees or partner organisations located inside or outside of New Zealand to verify information provided in your application. 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