Corporate Marketing Operations Manager

Job description

**About Avalere Health** United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application. **About the role** The Operations Manager is part of Avalere Health’s Corporate Marketing Team, which is responsible for developing and delivering the corporate brand, thought leadership, PR, and integrated marketing activity. The role partners closely with digital specialists to ensure the platforms, systems, and data underpinning integrated campaigns operate reliably and efficiently, supporting increased awareness, strengthened reputation, and commercial opportunities. Reporting to the Associate Director of Corporate Marketing, this role is accountable for the operational infrastructure that enables the wider team to deliver against the marketing goals of the Group corporate brand, as well as Avalere Health's three capabilities – Advisory, Medical, and Marketing. The role is central to the effective functioning of Corporate Marketing, providing the team with the platform integration, resourcing visibility and performance insight required to plan and deliver on strategic goals with confidence. **What You'll Do** Operational excellence and process management - Develop a culture and processes of operational excellence within the Corporate Marketing team, leading on all Corporate Marketing process development and implementation. - Understand, evaluate, develop, and recommend project management and workflow processes that support the prioritization of tasks and improve efficiency and team collaboration. - Lead efforts to identify templates, tools, and resources — including applications for Artificial Intelligence — that could streamline campaign creation, simplify review processes, and improve the quality and efficiency of the team's work. Internal partnerships and resource management - Manage how Corporate Marketing projects are resourced out to partner teams, including digital and creative teams. - Act as the central point of contact for coordinating resource requests with partner teams, ensuring requests are scoped clearly, timelines are realistic, and work is tracked through to delivery. - Maintain visibility of resourcing commitments across active projects, flagging conflicts or bottlenecks with partner team capacity early enough to inform planning. - Support prioritization discussions with accurate, up-to-date information on resourcing status and lead times from partner teams. - Act as the central point of coordination across Corporate Marketing, building strong working relationships with digital specialists, creatives and senior stakeholders across the business. - Balance competing operational demands while maintaining consistency and reliability across the team's systems. Performance, metrics, and reporting - Manage and optimize metrics and ROI reporting for Marketing projects, including LinkedIn performance, paid campaigns, internal comms, and website traffic. - Enhance year-on-year campaign performance tracking for easy comparison and to inform future planning. - Review performance metrics regularly, interpreting the data to identify trends, areas for improvement, and possible correlations with external factors such as media coverage or world events. - Translating performance data into actionable insights that informs ongoing optimization and strategic decision-making. Marketing technology (MarTech) and digital platform management - Manage MarTech systems day-to-day, including maintenance, optimizing usage, contracting and renewals, and scoping and implementing new systems as needed. - Understand, evaluate, and evolve the MarTech ecosystem, looking for tools that may offer improvements, new benefits, or cost savings compared to existing tools and processes. - Partner with the Digital Team to project manage new digital projects for the corporate brand, from planning to execution, including website updates, CMS management and uploads, SEO/SEM, eventual CRM development, and other projects with the digital team as needed. - Partner with digital specialists to drive SEO, GEO, and ad word strategy, ensuring content and campaigns achieve appropriate visibility with target audiences. Business development support - Support the CRM integration project, partnering with our digital specialists to ensure the correct information surfaces on the platform. - Manage and optimize the leads process with BD teams. Content and events operations - Project manage the next series of the [Within Reach podcast](https://withinreach.avalerehealth.com/stories/format/podcasts/), working with our producer to run the podcast from guest selection to scheduling, coordination, and publication. - Project manage marketing campaigns, including scoping resources, developing project plans and timelines, and ensuring smooth campaign development.