Cosmetics/Ecommerce - Digital Marketing Specialist

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Cosmetics/Ecommerce – Digital Marketing Specialist based in the United States.** The Digital Marketing Specialist will drive brand awareness, customer engagement, and e-commerce growth for an innovative skincare brand focused on microbiome science and skin health. This role combines digital marketing strategy, creative content development, performance advertising, and marketplace management. You will plan and execute campaigns across channels such as Amazon, Google Ads, search engines, and social media to strengthen brand visibility and increase sales. Working collaboratively with the wider team, you will shape brand messaging, develop influencer marketing initiatives, and create compelling content for a global audience. You will also use analytics to measure campaign performance, identify opportunities, and optimize marketing activities. This is an opportunity to contribute to a growing beauty brand as it expands its retail presence and reaches new customers. ### Accountabilities: As a Digital Marketing Specialist, you will manage and execute digital marketing initiatives across multiple channels, combining creative planning with data-driven optimization to support brand growth and e-commerce performance. - Develop and execute digital marketing strategies aligned with brand objectives and growth priorities. - Plan, launch, and manage advertising campaigns, promotional activities, and digital marketing initiatives. - Develop and implement SEO and SEM strategies to improve search visibility and attract relevant traffic. - Plan and create social media content in collaboration with the team. - Coordinate influencer marketing content and initiatives to strengthen brand awareness and audience engagement. - Develop brand messaging, product positioning, marketing copy, and reusable content templates. - Manage and analyze digital advertising campaigns across platforms, including Amazon and Google Ads. - Use analytics tools such as Google Analytics to monitor performance, interpret data, and identify optimization opportunities. - Operate and manage social media accounts and online advertising channels. - Oversee Amazon marketplace sales activities and plan promotions to support e-commerce growth. - Contribute to global marketing content and ensure consistent brand communication across digital touchpoints. **Requirements:** The ideal candidate has practical digital marketing experience, preferably in beauty or skincare, and combines strong analytical capabilities with creative communication skills and an understanding of e-commerce channels. - Approximately 3–6 years of experience in digital marketing. - Experience in the beauty or skincare industry. - Native or advanced proficiency in English. - Native or fluent Korean language skills are a strong plus. - Strong knowledge of SEO and SEM strategy, implementation, and optimization. - Experience using Google Analytics to measure and evaluate digital marketing performance. - Proficiency in Microsoft Office. - Familiarity with digital advertising platforms and social media marketing. - Excellent communication and teamwork skills, with the ability to collaborate effectively across marketing activities. - Availability to coordinate with U.S. business hours, which may occasionally require additional flexibility due to the time difference with Portugal. - **Preferred qualifications:** - Ability to create basic graphic designs. - Experience managing Shopify or other e-commerce platforms. - Experience with Amazon marketing and marketplace operations. - Strong English copywriting skills and the ability to plan marketing content for global audiences. **Benefits:** - Annual compensation ranging from **$22,000 to $28,000**, paid under a contractor agreement. - Remote work opportunity. - Opportunity to contribute to the growth of a skincare brand operating across major retail and e-commerce channels. - Exposure to international digital marketing, performance advertising, influencer campaigns, and marketplace management. - Opportunity to combine creative content development with analytics-driven marketing strategy.