Country Lead, Germany (Growth & Communications)

Job description

🚀 WHY THIS ROLE MATTERS ZOE is expanding into continental Europe, and Germany is our flagship market. We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough publications in The Lancet and Nature. We already see strong organic brand search and consumer demand across Germany. Now, we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence and revenue growth. This isn't a maintenance role, nor is it about delegating to agencies from a distance. You will be ZOE’s most senior growth and communications lead in-market, standing up our commercial strategy, brand narrative, in-person partnerships, and Tier-1 media presence from a blank page. 🎯 ABOUT THE ROLE As our Germany Lead, you will hold total ownership over our market entry (~75% focus) while collaborating on global brand and science moments (~25% focus). - Senior Hands-On IC: You are a senior individual contributor with 5–10 years’ experience launching or scaling consumer brands in Germany. You build, execute, and own your work-streams end-to-end with no direct reports. - Commercial & Comms Hybrid: You lead local GTM growth, in-market partnerships, and PR strategy, while acting as the senior lead on the ground who briefs and collaborates with central UK/US performance, creative, lifecycle, and finance teams. - Location: Remote within Germany. - Reporting Line: Reports directly to the GM of International Growth, with the Head of Global Communications as your key PR/comms partner. 👥 THE TEAM You’ll be joining a supportive, senior global team spanning Growth, Performance, Lifecycle, PR, Corporate Communications, Brand, Science, and Product. While you will operate independently on the ground in Germany, you'll be backed by a world-class engine in the UK and US providing a constant pipeline of clinical research, spokesperson availability, and proven playbooks to adapt for your market. 🛠️ WHAT YOU WILL DO 1. Own the Germany Market Entry (~75% Focus) - Commercial Growth & In-Market Partnerships: - Act as the commercial strategist on the ground. Partner with Finance and brief central Lifecycle, Performance, and Product teams to test local growth levers (pricing, email programmes, local acquisition campaigns). - Build and execute local partnership and offline activation strategies—meeting partners, ambassadors, and key industry stakeholders face-to-face to drive brand awareness and revenue. - Own Commercial Performance & Market Targets. ****Take direct accountability for hitting local commercial targets and driving the overall market's success, measuring impact through brand search volume, web traffic, user sign-ups, and revenue growth rather than vanity metrics. - PR & Brand Localisation: - Adapt ZOE’s science-led story for the German consumer mindset—creating a bespoke market-entry narrative rather than translating UK copy. - Stand up and run the German press office: build media lists, pitch consumer and science stories, secure Tier-1 coverage, and coordinate product sampling and media events. - Select, brief, and manage local PR freelancers, creative agencies, and local brand partners as needed. 2. Global Integration & Cross-Market Support (~25% Focus) - Leverage Global Science Moments: Adapt major company-wide science publications, global product launches, and brand campaigns for the German market. - Cross-Market Playbooks: Share local DACH market insights, commercial test results, and PR playbooks back and forth between Germany and the established UK/US teams. - Executive & Spokesperson Support: Draft high-impact briefing documents, opinion pieces, press releases, and Q&As in both German and English, supporting ZOE spokespeople for international engagements. 📋 WHO YOU ARE - Commercial Brand Experience: 5–10 years’ experience launching or scaling a consumer brand in Germany (ideally in health, wellness, nutrition, science, or consumer tech). You lead with business outcomes (revenue, brand search, traffic, sign-ups). - True Hands-On Operator: High autonomy, happy operating without a local team, and excited to build commercial partnerships and media presence from scratch. - Tier-1 Media & Partnership Network: Existing relationships with German journalists and partners, with a proven track record of landing major press coverage and building strategic relationships. - Language Precision: Native or certified C2 German (capable of localising complex scientific and health concepts with total precision) AND fluent C1/C2 English (our primary internal working language). - Location: Based in Germany (remote-first). The Nice-to-Haves - Basic familiarity with German health marketing regulations (HWG / EU Health Claims) and consumer data privacy expectations (DSGVO). - Additional European languages (French, Spanish, Italian, or Nordic languages). - Previous experience navigating a matrix remote organisation across time zones (UK/US). 🎯 WHAT SUCCESS LOOKS LIKE - By Month 3: A signed-off German market-entry plan, scoped commercial growth tests with Finance/Performance teams, an active network of Tier-1 German press contacts, and initial local partnership leads. - By Month 6: Live PR, growth, and partnership campaigns in Germany, early Tier-1 media placements, measurable brand search growth, and a draft playbook for further European expansion. - By Month 12: A self-sustaining, repeatable German growth and PR playbook driving revenue and brand authority, reviewed at C-suite level. 💼 WHAT WE OFFER - Competitive base salary & equity package. - Remote-First flexibility (work from home anywhere in Germany). - Comprehensive benefits package tailored for Germany {linked here https://joinzoe.notion.site/ZOE-Benefits-Perks-Germany-EOR-3c2f5c8e54968070a57ad54531c4bf77} - Allocated social, work-from-home, and Learning & Development budgets. - Direct impact on expanding world-class health science into Europe. ✨ OUR HIRING JOURNEY We value your time. While the exact steps and timeline can vary slightly depending on the role, seniority, and team, we’ve designed a streamlined 4-step blueprint to get us from "Hello" to "Welcome to the team" as efficiently as possible: 1. 👋 Intro Chat with the Talent Team: A high-energy alignment check to learn about you and share our vision. 2. 🧠 Hiring Manager Interview: A tactical conversation focused on your craft, experience, and aspirations. 3. 🔄 The Remote Loop: 2 to 4 focused interviews assessing your technical expertise, behavioural approach, and collaboration style. 4. 🎉 Offer & Welcome: Finalising the details and getting you ready to hit the ground running! Once we connect, we pride ourselves on moving fast. Our average hiring process takes between 20 to 30 days, depending on the complexity of the role. We love momentum, but we’re always happy to adjust the timeline to match your schedule and personal preference. ___________________________________________________________________________ 🚀 READY TO THRIVE? APPLY NOW If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else. ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you. ___________________________________________________________________________ NOT THE PERFECT MATCH? JOIN ZOE'S TALENT COMMUNITY https://jobs.ashbyhq.com/zoe/form/talent-community! [https://app.ashbyhq.com/api/images/user-content/52df5476-920a-4f03-83e5-2312df164703/b28c4418-b89a-4104-ab22-e98d67e610fa/Screenshot%202026-05-22%20at%2011.41.34.png] If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here. Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to. 📸 STAY CURIOUS. FOLLOW THE JOURNEY. Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials: LinkedIn http://linkedin.com/company/joinzoe/ | Instagram https://www.instagram.com/zoe/ | TikTok https://www.tiktok.com/@join_zoe | YouTube https://www.youtube.com/@joinZOE | Facebook https://www.facebook.com/joinzoe1/