Country Leader, Germany

Job description

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION Germany is Teya's most important near-term market entry. We're not looking for a traditional regional sales manager — we're looking for someone who can build our commercial motion from the ground up and grow into leading the German market as it scales. You'll stand up Teya's go-to-market operation in Germany from first principles: selecting the right channels, implementing our GTM platform locally, and building the playbook that proves the model before we scale it across the country. You'll be both builder and operator and work closely with central GTM, platform, and strategy teams to ensure Germany feeds back into the wider go-to-market engine. This role reports into the Chief Strategy Office during the build phase. REQUIREMENTS - Build Teya's go-to-market motion in Germany from first principles — selecting and standing up the right channels for the market's density and dynamics - Implement the GTM platform locally, ensuring lead data, scoring, and channel routing work in-market and feed back into the central system - Develop the German playbook: prove the commercial model in one region, then create the blueprint to replicate it across others - Own the commercial targets for the German market — pipeline, conversion, and unit economics by channel - Build and lead the local commercial team, growing the organisation as the market scales - Work closely with central GTM, platform, and strategy teams to ensure Germany serves as a testing ground for the wider go-to-market model REQUIREMENTS - Experience building or scaling a go-to-market operation, ideally in payments, fintech, or SMB-focused commercial environments - A technical, systems-oriented approach to go-to-market: comfortable with data, tooling, and platform-driven selling rather than purely traditional sales management - Strong commercial instinct paired with the operational discipline to build a repeatable, measurable motion - Track record of leading teams, with the ambition and capability to grow into full country leadership - Deep knowledge of the German market; fluent in German and English - Based in or willing to relocate to Berlin Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.