Country Manager (UAE)

***Join the Pioneer Crypto Brand in the Philippines!*** Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. ### Responsibilities - **Commercial strategy and execution** - Build and execute the UAE market-entry plan aligned to [](http://Coins.ph)’s corridor thesis: outbound remittances from Dubai into priority markets and corridors. - Drive early partnerships that accelerate adoption and lower friction—using stablecoin rails where appropriate (mirroring [](http://Coins.ph)’s corridor approach). - Translate strategy into measurable traction: transactions and volume growth across cross-border remittances and payments within the first 12–18 months. - **Regulatory Leadership and Governance** - Provide executive oversight of the compliance agenda led by the CCO, ensuring the business remains aligned with VARA expectations, effective supervision, and appropriately scaled controls as volumes grow. - Maintain senior-level engagement with VARA as required, supporting and reinforcing regulatory interactions while ensuring leadership credibility and sound judgment in regulator-facing matters. - **Stakeholder management** - Establish credibility with VARA early; preference for leaders with prior UAE regulatory engagement—an existing relationship materially de-risks the set-up. - Act as connective tissue between Dubai market realities and [](http://Coins.ph) leadership, keeping the build aligned to international expansion priorities. - **Leadership expectations** - Builder mentality: hands-on, comfortable with ambiguity, able to create momentum fast from a standing start. - Commercial + compliance maturity: move fast, but never at the expense of regulatory credibility and control integrity. ### Qualifications - Must be based in UAE. - Senior fintech / payments / remittances leader already in the UAE with demonstrated ability to build a new market presence and convert partnerships into volume. - Strong understanding of crypto and stablecoins, with practical familiarity of how stablecoin rails enable remittance economics. - Prior experience engaging UAE regulators (VARA ideal), with the gravitas to represent the firm credibly.