CPG Brand Designer

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a fast-growing consumer packaged goods (CPG) brand with a strong retail presence and an expanding direct-to-consumer e-commerce business. As the company continues to grow its online channel, they are building out their marketing team to strengthen customer retention, increase repeat purchases, and grow subscription revenue. ## Role Overview The **Retention Marketing Specialist (Email & SMS)** will own the day-to-day execution and optimization of the brand’s email and SMS retention programs, with a primary focus on Klaviyo. The **Retention Marketing Specialist (Email & SMS)** will work closely with the Senior Marketing Manager to improve existing lifecycle flows, execute ongoing campaigns, analyze performance, and identify opportunities to increase repeat purchases, subscriptions, and customer lifetime value. This role is ideal for a hands-on retention marketer who combines strong lifecycle marketing experience with good visual judgment and an AI-native approach to their work. While email and retention will remain the core focus, the Email & Retention Marketing Specialist will also provide executional support across affiliate, influencer, and other day-to-day marketing initiatives as the brand’s DTC business continues to scale. ## Location **Fully Remote |** 9:00 AM - 5:00 PM PST ## Key Responsibilities ### Email & Lifecycle Marketing - Manage and execute ongoing email marketing campaigns within Klaviyo. - Audit, refine, and optimize existing lifecycle flows, including welcome, abandoned cart, post-purchase, win-back, and other retention-focused automations. - Develop segmentation and testing strategies to improve engagement, conversion, and overall email performance. - Support campaigns around product launches, promotions, subscriptions, and other key marketing initiatives. - Own email execution end-to-end, including campaign setup, copy, basic design, testing, QA, and deployment. ### Retention & Subscription Growth - Analyze customer and campaign performance to identify opportunities to improve retention, repeat purchase rate, and customer lifetime value. - Develop and recommend strategies to convert one-time purchasers into recurring subscribers. - Use customer behavior and performance data to continuously improve lifecycle communications. - Partner with the Senior Marketing Manager to translate broader marketing priorities into actionable retention initiatives. - Monitor retention performance and recommend opportunities for continued testing and optimization. ### SMS Marketing - Support and optimize the brand’s existing Postscript SMS program. - Coordinate email and SMS communications to create a cohesive customer lifecycle experience. - Identify opportunities to improve SMS engagement and conversion alongside broader retention initiatives. - Ensure SMS initiatives complement the brand’s broader email and lifecycle marketing strategy. ### Creative & AI-Enabled Execution - Design and build polished, on-brand emails using existing brand guidelines and creative assets. - Use Figma or similar design tools to support email creative and light digital marketing needs. - Leverage AI tools to improve the speed, quality, and efficiency of marketing execution. - Proactively identify ways AI can improve email marketing, creative production, analysis, and day-to-day workflows. - Use tools such as Claude or similar AI platforms to support marketing execution while maintaining strong quality control. ### Affiliate, Influencer & Marketing Support - Provide executional and administrative support for affiliate and influencer marketing initiatives. - Assist with creator outreach, product seeding, affiliate codes, and ongoing communication. - Support miscellaneous marketing initiatives, including merchandise coordination and other campaign-related execution. - Maintain organized information and follow-up across supporting marketing initiatives. - Serve as a flexible additional resource for the marketing team as priorities evolve while maintaining email and retention as the core focus of the role. ## Qualifications ### Experience - 3+ years of experience in email marketing, lifecycle marketing, retention marketing, or a similar e-commerce marketing role. - Strong hands-on experience using Klaviyo. - Experience managing and optimizing lifecycle flows, segmentation, campaigns, and retention initiatives. - Experience owning email campaigns from setup through testing, QA, deployment, and performance analysis. - Experience working with e-commerce or DTC brands is strongly preferred. - Experience with Postscript or similar SMS marketing platforms is preferred. - Experience supporting subscription-focused marketing initiatives is preferred. - Experience supporting affiliate or influencer marketing initiatives is a plus. ### Skills - Strong understanding of email and customer lifecycle marketing best practices, with the ability to apply segmentation, testing, and behavioral data to improve retention performance. - Ability to interpret marketing performance data and translate insights into practical recommendations that improve engagement, repeat purchases, subscriptions, and customer lifetime value. - Strong copywriting skills with the ability to create clear, engaging, and brand-appropriate lifecycle communications. - Good visual judgment and the ability to create polished, on-brand email designs using established creative assets and brand guidelines. - Proficiency with Figma or similar digital design tools is strongly preferred, while Photoshop, Illustrator, or broader digital design experience is a plus. - Comfortable using Klaviyo and SMS platforms such as Postscript to execute and optimize lifecycle communications. - Ability to use AI tools such as Claude or similar platforms to improve marketing execution, analysis, creative production, and workflow efficiency. - Strong organizational skills and attention to detail when managing multiple campaigns, initiatives, deadlines, and marketing channels. - Ability to work independently, take ownership of execution, and proactively identify opportunities for improvement. - Comfortable collaborating with marketing leadership while remaining highly hands-on with day-to-day execution. ## What Success Looks Like - Email and SMS campaigns are consistently executed accurately, on time, and in alignment with the brand and broader marketing calendar. - Existing Klaviyo lifecycle flows are continuously tested, refined, and optimized based on customer behavior and performance data. - Email engagement, repeat purchases, subscription conversion, and overall retention performance demonstrate measurable improvement. - Segmentation and testing strategies generate actionable insights that improve future lifecycle communications. - The marketing team can confidently hand off campaigns and retention initiatives with minimal day-to-day oversight. - Email creative remains polished, consistent, and aligned with established brand standards. - AI is effectively incorporated into workflows to increase efficiency and improve marketing output without compromising quality. - Reliable executional support is provided across affiliate, influencer, and other marketing initiatives without taking focus away from the core retention function. ## Opportunity This is an opportunity to join a growing consumer brand at an exciting stage of its e-commerce expansion. The **Retention Marketing Specialist (Email & SMS)** will have the ability to take ownership of an increasingly important retention function, work alongside a growing marketing team, and directly influence how the brand builds long-term relationships with its customers. As the DTC business scales, there is significant opportunity for this role to grow in scope and responsibility while developing deeper expertise across lifecycle marketing, subscriptions, SMS, customer retention, and AI-enabled marketing workflows. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets