Creative Content Strategist

Job description

Role Specific Job Duties: Creative Concepting & Copywriting (60%) Lead ideation: Develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives. High-impact copywriting: Write clear, persuasive, and brand-aligned copy for key assets ranging from webpages and thought leadership pieces to ads and video scripts. Brand stewardship: Ensure a consistent, authoritative, and engaging brand voice across all content experiences. Content Architecture and GXO Strategy (30%) Answer Engine Optimization (AEO): Formulate and execute strategies to optimize content for AI-driven search engines and voice search. Structured Content Design: Re-architect content into clear, structured formats (FAQs, bulleted summaries, direct-answer modules) that balance UX and AI crawlability. Operations and Project Management (10%) Workflow Optimization: Audit, design, and implement content workflows to scale content production without sacrificing quality, prioritizing an agile framework for iteration, collaboration, and continuous improvement. Project Management: Own the content lifecycle from brief to deployment, utilizing existing creative operations framework and project management tools (e.g., Asana). Tech Stack Integration: Leverage AI tools where appropriate to automate repetitive tasks, streamline research, and improve time-to-completion. Required Skills / Experience: Experience: 8+ years of experience in copywriting and content strategy with a proven track record of delivering high impact campaigns and content deliverables. Exceptional Portfolio: A strong portfolio demonstrating versatile writing skills, conceptual thinking, and the ability to turn complex ideas into accessible, engaging narratives. Concept Development: Proven experience developing fresh, innovative concepts that are differentiated and human. AEO and SEO Fluency: Deep understanding of search engine evaluation, specifically how LLMs pull data. Project Management Mastery: Exceptional organizational skills with experience managing content calendars and cross-functional stakeholders. Analytical Mindset: Ability to interpret and leverage data to iterate and improve content performance. Tech Proficiency: Experience with WordPress, Asana, and generative AI tools used for brainstorming and operational efficiency. Preferred Experience: Experience working in a fast-growth martech company Familiarity with ABM strategies. SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Please be aware that any communication related to this job posting will only come from email addresses ending in @sheerid.com. We strongly advise against engaging with any outreach from other sources, as they may be fraudulent. To ensure your safety, please note that we will never: Provide screening questions via email Extend a job offer without a formal interview process Request any personal information (such as Social Security numbers, banking details, etc.) through email or messaging platforms If you receive any unsolicited requests or suspect fraudulent activity, please report it immediately. Your safety and privacy are of the utmost importance to us. Thank you for your attention and caution. We are seeking a visionary and strategic Creative Content Strategist to shape and optimize how our audience interacts with and experiences our brand across all touch points. In this role, you will sit at the intersection of content strategy and execution. You won’t just write and develop compelling concepts; you will also design the architecture that ensures our content is discoverable, engaging, and systematically delivered.