Creative Designer (AI Focus) - 6-Month Contract

Job description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it! Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since. Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving. At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realise this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence. We are looking for an AI-focused Creative Designer to join the Marketing team on a 6-month contract to support the growing volume of static and video creative requirements. As the team transitions more creative production towards AI-enabled workflows, this role will focus on helping the team produce creative assets faster while also bringing in new ideas, creative approaches and practical AI capabilities. The role will cover creative ideation, concept development, storyboarding, static and video production, creative adaptation, and AI workflow development. ### What you'll do **Creative Ideation & Concept Development** - Contribute creative ideas and concepts for marketing campaigns, social media, paid media and other digital channels. - Translate campaign objectives and key messages into creative concepts, visual directions, storylines and storyboards. - Participate in brainstorming sessions and proactively suggest new creative approaches, formats and AI-led ideas. - Develop different creative angles, hooks and variations from campaign briefs. **AI Creative Production – Static & Video** - Develop AI-generated and AI-assisted static and video creatives for social media, paid media, campaigns and other marketing requirements. - Create key visuals, social content, digital ads, banners, short-form videos and other campaign assets. - Take creative requirements from initial concept and storyboard through to final production. - Use generative AI tools for image generation, text-to-video, image-to-video, animation, voice-over, lip-sync and other creative applications. - Combine AI-generated assets with traditional design, video editing and motion graphic techniques where required. - Adapt creatives into different formats, sizes, placements and durations across Meta, TikTok, YouTube and other platforms. - Produce different creative variations to support testing, optimisation and ongoing creative refreshes. - Ensure all creative outputs maintain good visual quality, storytelling and brand consistency. **AI Workflow & Capability Development** - Help transition suitable traditional creative production processes into more efficient AI-assisted workflows. - Explore, test and recommend AI tools and production methods that can improve creative quality, speed and production capacity. - Develop reusable prompts, templates and workflows that can be adopted by the Creative and Marketing teams. - Keep up to date with new generative AI and creative tools. ### What we seek - Strong hands-on experience using generative AI tools for creative production. - Strong creative thinking with the ability to develop ideas, concepts and storyboards independently. - Good understanding of visual design, composition, typography, storytelling and video pacing. - Able to take a creative brief from the initial idea through to final execution. - Good understanding of creative requirements for platforms such as Google, Meta, TikTok and YouTube. - Open to experimenting with and quickly adopting new AI tools. - Hands-on experience with a combination of generative AI and traditional creative tools, including Google Flow / Veo, Runway, Kling AI, Freepik AI, Adobe Firefly, Midjourney or similar image-generation tools, Adobe Photoshop and Illustrator, Adobe Premiere Pro and After Effects, CapCut, and AI voice-over, avatar, or lip-sync tools. Candidates are not required to have experience with every tool listed, but should have good practical experience with generative AI creative workflows and be able to pick up new tools quickly. ### What you’ll need - Experience working within an in-house Marketing team, creative agency, technology company or other fast-paced environment. - Experience in graphic design, video design, motion graphics, video editing, creative production or a related field. - Experience producing both static and video creatives for digital marketing. - Experience developing concepts and storyboards for digital or social content. - Experience creating performance marketing or paid social creatives. - Experience producing creative variations for testing and campaign optimisation. - Experience developing or sharing AI creative workflows would be an advantage.