Creative Director, Copy

Job description

Nift makes brand discovery easy, introducing new brands to consumers as delightful thank-you gifts from businesses people use every day. Our thank-you gifts help our partners create positive user experiences and unlock new revenue streams, while giving DTC brands and restaurants exclusive access to new customers at scale. We’re poised for **exponential growth**, and we believe that creating moments of joy with customized thank-yous and fantastic gifts is foundational to realizing our full potential. We are looking for a **versatile and skilled Product Copywriter** to help define and shape our brand voice across a variety of customer touchpoints. Reporting directly to the **VP of Brand & UX**, this role will focus on creating consumer-facing content within our product interface, email communications, and customer success resources. Beyond day-to-day writing, this role is highly strategic: you will help build the operational foundation that allows our creative output to scale. Working alongside our sales team, you will be responsible for merchandising e-commerce brands by writing **clear, persuasive descriptions** to drive consumer sales. You will also adapt product copy on behalf of our partners when our product is **white-labeled** and embedded into their consumer apps. This position is ideal for someone who thrives in a dynamic, collaborative environment, loves bringing order to chaos, and has a passion for crafting content that truly enhances the customer experience. ### What You Will Do: - **Link Words to Business Value:** Dive into **data wrangling** and creative performance insights, ensuring our messaging and campaigns are directly linked to measurable business outcomes. - **Craft the Interface:** Write engaging, user-friendly copy within the product interface—including tooltips, notifications, and in-app guidance—ensuring a seamless customer experience. - **Drive Engagement:** Develop compelling copy for email communications, from transactional emails to promotional campaigns, always keeping the customer journey in mind. - **Educate & Support:** Collaborate with the customer success team to craft educational content (FAQs, help articles, and guides) that improves the customer onboarding and support experience. - **Merchandise with Words:** Write clear, concise, and conversion-driven product descriptions for our ecommerce platform, highlighting key features, benefits, and use cases. - **Maintain Consistency & SEO:** Ensure consistency in product messaging across all channels, adhering to brand guidelines while optimizing for search (SEO) and user engagement. - **Adapt for Partners:** Tailor existing campaigns and product copy to fit our partners’ brands when our product is white-labeled and integrated into their consumer apps. - **Align Brand Voices:** Collaborate with partner teams to ensure voice, tone, and messaging align with their brand while maintaining the integrity of our product’s core features. - **Scale the Operation:** Lead meaningful **process and innovation** initiatives, helping us transition from a manual creative operation into a scalable, insight-driven engine. - **Establish Workflow Rigor:** Design better systems to track product launches, overcome information-gathering challenges, and improve overall QA and workflow rigor across the creative team. - **Collaborate Cross-Functionally:** Partner with UX designers, analysts, product engineers, and customer success teams to ensure copy enhances user experience and supports product goals. - **Stay Ahead of Trends:** Conduct competitive research to stay informed about industry trends and best practices, ensuring our content remains relevant and impactful. ### What You Need: - **7–10 years of experience** writing copy that delivers quantifiable results. - Strong capability in **process design and operational strategy**—you aren't afraid to wrangle data, build new systems, and establish workflow rigor where it’s currently developing. - Experience **owning and crafting a B2C brand voice** and an end-to-end user experience. - A **strong portfolio** showcasing engaging, revenue-driving, A/B tested, consumer-facing product copy. - **Excellent communication skills** (writing and editing) with a sharp focus on clarity, persuasion, and customer engagement. - The versatility to write in **various tones and styles** depending on the target audience, brand guidelines, and platform. - Familiarity with **UX writing principles** and best practices for crafting in-app content. - Experience writing for emails and understanding the **customer journey** from a content perspective. - The ability to work independently and as part of a **cross-functional team** in a fast-paced environment. - Knowledge of **SEO and ecommerce best practices** for product descriptions. - *Bonus:* Experience working with **white-labeled products** and adapting copy for partner brands is a major plus! ### Preferred Qualifications: - **Bachelor’s degree** in English, Communications, Advertising, or a related field. - Experience working in **SaaS, ecommerce, or digital product** environments. - Familiarity with **UX/UI tools** or email marketing platforms is a plus. ### What We Offer: - **Competitive compensation** packages. - The opportunity to collaborate with a **creative, forward-thinking team** and directly shape both the voice and the operational framework of a rapidly growing product and brand.