Creative Director - Creative Communications (On Air Promos), Malayalam

Job description

* Key Responsibilities Ideate, conceptualize, visualize, write, produce, direct, and edit unique on-air promos for all content across the Malayalam Business network Ensure promos deliver fresh creative perspectives and consistently stay ahead of the competition Infuse local flavor and Malayalam cultural sensibilities into campaigns to ensure relevance and audience connect Maintain high creative and production standards, aligning with the channel’s philosophy, and delivering campaigns on time and within budget Collaborate with content teams to develop impactful briefs and campaign ideas that maximize engagement Strategize and generate creative promo concepts to keep audiences excited and anticipating episodes Define and execute the channel’s visual identity through packaging and graphical elements Partner with Marketing and Strategy teams to deliver region-specific campaigns tailored for local audiences Produce showreels, AVs, and flash presentations as needed for internal and external stakeholders Foster creativity, innovation, and collaboration within the team, providing leadership and mentorship to the OAP and Graphics functions * Skills & Attributes for success Strong creative vision with the ability to craft compelling narratives through promos and packaging Deep understanding of Malayalam culture, audience sensibilities, and regional entertainment preferences Expertise in promo ideation, direction, and editing, with strong visual and storytelling instincts Proven ability to lead creative teams, inspire innovation, and mentor talent Strong collaboration skills to work seamlessly with content, marketing, and strategy functions Ability to deliver high-quality creative output under tight timelines and budgets Agility to adapt to changing trends and competition dynamics, while driving differentiation * Preferred Education & Experience Graduate or postgraduate degree in Mass Communication, Media, or related creative field. 20+ years of experience in on-air promotions, creative direction, or content packaging, preferably within television or entertainment. Malayalam language proficiency is mandatory. Proven track record in conceptualizing and delivering high-impact campaigns for GEC or regional channels. Hands-on experience in promo direction, editing, and graphics supervision. Prior leadership experience in managing creative and graphics teams is strongly preferred.