Creative Director of Marketing

Job description

### **Company Overview** Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. ## **About Perry Ellis International** Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 42 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. ## **Role Overview** We are seeking a visionary and dynamic Creative Director of Marketing to lead the creative strategy and execution for our sports properties. Based in our Miami headquarters, you will be the driving force behind our visual identity and brand storytelling, ensuring our marketing initiatives resonate deeply with fans, partners, and the broader sports community. Reporting directly to the SVP of Marketing, Sports, you will lead a multidisciplinary team of designers, copywriters, video producers, and content creators. You will conceptualize and execute high-impact, multi-channel campaigns that elevate brand awareness, drive fan engagement, and support revenue-generating initiatives. The ideal candidate thrives in a high-energy, fast-paced environment and possesses a deep passion for sports, culture, and lifestyle marketing. ## **Key Responsibilities** ### **Creative Vision & Brand Leadership** - Define, evolve, and champion the visual identity and creative voice of our sports brands across all consumer touchpoints. - Develop compelling, culture-defining creative concepts that align with the overarching marketing strategy set by the SVP of Marketing. - Ensure brand consistency across all mediums, including broadcast, digital, social media, out-of-home (OOH), print, in-venue, and experiential activations. ### **Campaign Strategy & Execution** - Lead the end-to-end creative process for major campaigns, from ideation and pitching to production and post-launch analysis. - Direct high-profile photo and video shoots, working closely with internal production teams and external agencies to ensure output meets elite industry standards. - Design compelling collateral for revenue-driving initiatives, including ticketing campaigns, corporate partnership pitches, and premium hospitality offerings. ### **Team Management & Mentorship** - Manage, inspire, and develop a diverse in-house creative team, fostering a culture of innovation, collaboration, and continuous improvement. - Optimize creative workflows and resource allocation to ensure high-quality deliverables are produced on time and within budget. - Provide actionable, constructive feedback to elevate the work of junior creatives and mid-level managers. ### **Cross-Functional Collaboration** - Partner closely with the broader marketing, digital, communications, and live-event production teams to ensure cohesive storytelling across all platforms. - Act as the primary creative liaison for external stakeholders, including corporate sponsors, broadcast partners, and external creative or media agencies. - Present creative concepts and strategic rationale clearly and persuasively to executive leadership. ## **Qualifications & Requirements** - **Experience:** 10+ years of progressive creative experience in an agency or in-house environment, with at least 4 years in a senior creative leadership role managing cross-functional teams. - **Industry Expertise:** Background in sports, entertainment, or lifestyle brand marketing is strongly preferred. A deep understanding of sports culture, fandom, and the vibrant Miami market is a significant plus. - **Portfolio:** A world-class portfolio demonstrating a proven track record of conceptualizing and executing major, multi-platform brand campaigns. - **Technical Skills:** Expert-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, After Effects). Deep understanding of modern digital design, video production, motion graphics, and typography. - **Work Style:** Exceptional communication and presentation skills. Ability to pivot quickly, manage multiple high-stakes projects simultaneously, and thrive under the pressures of a live-event calendar. - **Work Arrangement:** This is a fully on-site role requiring physical presence in our Miami office 5 days a week, with the expectation to attend evening and weekend games, events, and shoots as the sports schedule dictates. ## **What We Offer** - Competitive executive base salary and performance-based bonus structure. - Comprehensive health, dental, and vision insurance. - 401(k) with company match. - Exclusive access to sporting events, company-sponsored outings, and cultural experiences in Miami. - The opportunity to shape the creative legacy of a premier sports brand. **What’s In It For You?** - **Comprehensive Health:** Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving. - **Financial Security:** Secure your future with our **401(k) retirement plan** (including a discretionary company match) plus company-provided **Basic Life and AD&D Insurance**. - **Work-Life Balance:** Take the time you need to recharge with generous **Paid Time Off (PTO)** and a full schedule of paid **Holidays**. - **Growth & Support:** We invest in your potential through our **Tuition Reimbursement** program for continuous learning and provide 24/7 personal support via our **Member Assistance Program (MAP)**. - **Team Culture:** Join a community that celebrates your hard work with regular **Associate Engagement Events**, ranging from seasonal celebrations to on-site wellness activities. - **Exclusive Style Perks:** Look your best for less with generous **Associate Clothing Discounts** across all our company stores and e-commerce sites. *Legal Disclaimer:* *Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.* *We encourage you to read and understand our Privacy Policy [here](https://pery.com/statements_and_policies/privacyNotice_20240122.html)**.*