Creative Lead

Job description

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend. Scale faster. Grow smarter. We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a "picture designer" role — it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics. Responsibilities: Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.) Develop static and video creatives, UGC formats, and product demos tailored to different audience segments Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers Run A/B tests on creatives, draw conclusions, and iterate Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche Collaborate with the design team, copywriters, and media buyers. Requirements: 4–5+ years of experience as a creative or performance markete 2+ years of experience in a Creative Lead role Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS) Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show) Ability to work with data: draw conclusions from metrics, not just make things look good Basic skills in Figma/Canva or the ability to brief designers effectively English at Intermediate level or above (we work with international markets). Nice to Have Experience in EdTech / AI products / mobile subscription apps Experience creating demo content that shows the product in action (screen recordings, UGC reviews) Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks). What We Offer Hybrid job in Prague/Warsaw or remote Competitive compensation Flexible working hours: we start our operation day between 9:00 — 11:00 CET All necessary equipment Paid vacation and sick leaves Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere Company events and multiple internal activities Open feedback and transparent direct communication.