Creative Lead (GaaS)

Job description

Company Description Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development. We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players. We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey. Job Description Defining and evolving the live products roadmaps in alignment with the Creative Director and Development Director. Translating high-level vision/goals into actionable content beats (events, updates, features). Ensuring GaaS content feels cohesive with the core fantasy and player expectations. Designing engaging live content loops (seasonal arcs, events, limited-time modes) that are: High in perceived value for players Low-to-medium in production cost (reuse, remix, systemic design) Systemic and reusable to maximize output efficiency Leveraging existing assets and mechanics wherever possible Identifying “smart content” opportunities that balance novelty, sustainability, and cost. Aligning monetization with gameplay loops, ensuring player value. Setting success metrics, analyzing performance, and iterating based on data and player behavior. Aligning cross-functional teams (design, art, narrative, tech, marketing) around creative intent. Reporting to Creative Director, Development Director and leadership on live performance, player sentiment, risks and opportunities; present clear recommendations. Monitoring player sentiment, community feedback, and market trends to inform decisions. Leading, mentoring, and challenging the team—ensuring high standards, pragmatism, and player-first execution. Qualifications Proven experience leading live service (GaaS) development on a shipped AAA title. Strong track record of owning or shaping product vision, roadmap, and live content strategy. Deep expertise in systemic game design, player motivation, and long-term engagement loops. Demonstrated ability to deliver high-impact content using scalable, cost-efficient approaches. Strong data literacy—comfortable defining KPIs and driving decisions from live performance metrics. Experience designing or closely collaborating on player-first monetization systems. Excellent cross-functional leadership skills across design, art, tech, narrative, and product. Ability to critically evaluate ideas and make pragmatic trade-offs (scope, cost, impact). Understanding of current live service trends in open world games. Very good command of English. Additional Information What we can offer: A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions. An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner. A constant stream of company newsletters, PR & project updates so you will always be in the know. Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes. State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).