Creative Marketing Lead

Job description

We are looking for a **Creative Marketing Lead** to become the very first creative lead on our web-based social networking product and build the function from the ground up: processes, testing methodology, and a team of your own. This isn't about crafting a 3-second Gen-Z hook for TikTok,it's about earning emotional trust with a mature audience on Tier-1 markets with an exceptionally long customer lifetime, a fundamentally different creative challenge than most of the market faces. Our web2web, credit-based monetization model runs on different funnels, different logic, and different insights than the mobile-subscription products most competitors build, and your work will plug directly into a UA team already managing $300K+ per month with a clear path to $1M+, so every hypothesis gets tested against real volume, fast. You'll make decisions without red tape, own the creative direction end-to-end, and build a team of 6 creative marketers and designers over the next 3–6 months in a place where 70% of our heads and leads have grown from within **About our product:** We have created an international web platform that's genuinely changing how people connect in Tier-1 markets: 1 million users across the USA, Canada, and UK trust us for meaningful relationships that go beyond surface-level matching! Since 2020, we have been the platform for people seeking real connections. Our users enjoy 24/7 communication, seamless content sharing, and a completely ad-free experience. We have found our sweet spot in performance and intuitive design that keeps people engaged and actually connecting with each other. So, you will be part of an ambitious journey toward our clear goal: becoming one of the Top-5 international social networking platforms globally. We are already succeeding in our current markets, and now we are ready to bring that same thoughtful approach to worldwide scale. ### In this role, you will - Own the end-to-end creative strategy across paid channels, starting with Meta and expanding into Snapchat, TikTok, and Google, in close partnership with the UA team - Run the full creative cycle: research, insight, hypothesis, brief, production, launch, analysis, and iteration - Generate original creative concepts, narratives, angles, and messaging tailored to different audience segments, not just hooks - Build and evolve a creative testing methodology, from hypothesis design to clean test execution and pattern recognition - Hire, lead, and grow a team of 6 creative marketers and designers, setting quality standards and giving hands-on feedback - Track competitors and trends through Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center, turning observations into prioritized creative bets - Embed AI tools into the creative production pipeline to increase testing speed and volume ### It's all about you - 3+ years in creative marketing, performance creative, or creative strategy, including 1+ year leading or mentoring a creative team - Strong performance background and a direct-response mindset – you know why a creative works, not just that it does - Hands-on experience scaling creatives for Meta as a primary channel, plus practical experience with Snapchat or TikTok Ads - Fluency in creative metrics (hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, ROAS) as everyday decision-making tools, and a clear view of how creative connects to registration, first purchase, revenue, and LTV - A track record of concepts you personally scaled, backed by real numbers - Daily, practical use of AI tools for creative generation and research (Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar), with your own workflows or prompts you can walk us through - Upper-Intermediate English (B2+) ### Would be a plus - Experience in social discovery or social networking niches, and familiarity with credit-based or transactional monetization models - Background in User Acquisition or video production (shooting, editing, directing) - Experience hiring creative marketers or designers and building AI-driven production pipelines or automations (n8n, Make) ### What we offer **Care and support:** - 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events - 100% medical insurance coverage - Sports and equipment reimbursement - Team building events, corporate gifts, and stylish merch - Financial and legal support - Maternity Recovery Support Allowance - Position retention and support for those who join the Armed Forces of Ukraine - Participation in social initiatives supporting Ukraine **Comfortable working environment:** - Work from our Kyiv hub or remotely with a flexible schedule - Modern equipment or depreciation of your own tools **Investment in your future:** - Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche - Performance-oriented reviews and Individual Development Plans (IDPs) - Reimbursement for professional courses and English classes - Corporate library, book club, and knowledge-sharing events - AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster ### Hiring process - Intro call - Technical interview - Test Task/Workshop - Bar-raising interview - Reference check - Offer