Creative Marketing Manager

Job description

DISCLOSURES The statements contained in this document describe the general scope and level of services expected under this engagement and are not intended to be all-inclusive. Responsibilities may evolve over time based on business growth, campaign performance needs, platform changes, or strategic direction. The Company will notify the contractor of any material changes to the scope of work. ABOUT THE COMPANY Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing solutions, marketing systems, and revenue enablement services for companies in real estate, property management, hospitality, healthcare, and service-based industries throughout the United States. As EMS expands its in-house digital marketing division, the Company is building a structured performance marketing team that integrates paid media, funnel systems, CRM tracking, and creative strategy into a unified growth engine. This role is central to that structure. CLASSIFICATION : Exempt – Independent Contractor (Non-U.S., W-8BEN) COMPENSATION RANGE : ₹500 – ₹625 INR per hour (this is not USD). Equivalent to approximately USD $6.00–$7.50 per hour, based on experience, creative capability, and performance impact. LOCATION : India (Remote)This is an India-based independent contractor engagement. This is NOT a U.S.-based position, and compensation is paid in Indian Rupees (INR), not U.S. dollars. POSITION TITLE : Creative Marketing Manager (Paid & Organic Content Strategy Lead) DIVISION : Marketing & Sales ACCOUNTABLE TO : Chief Marketing & Sales Officer WORK SCHEDULE : Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.) The contractor must be actively available during these hours to collaborate with leadership, media buyers, and technical teams. POSITION OVERVIEW The Creative Marketing Manager is responsible for owning the creative direction, content strategy, brand consistency, and performance-oriented messaging across all marketing channels — both paid and organic. As EMS brings advertising operations in-house, this role becomes the central creative authority within the organization. The individual in this position will ensure that all marketing output — including social media content, paid ad creative, landing page messaging, and branded marketing materials — is cohesive, strategically aligned, and performance-driven. This is not a basic graphic design or social posting role. It is a hybrid strategic and execution-focused position that bridges creative development, performance marketing support, and brand management. The Creative Marketing Manager works directly with: Google Ads Manager Meta Ads Manager TikTok Ads Specialist CTO / Funnel & Tech Team Chief Marketing & Sales Officer This role ensures that creative execution aligns with funnel structure, advertising strategy, and measurable growth objectives. ROLE OBJECTIVE The objective of this role is to: Develop high-performing creative assets for paid campaigns Maintain consistent brand identity across all platforms Strengthen organic social presence and engagement Align ad messaging with landing pages and conversion funnels Continuously improve creative performance based on data Performance in this role will directly impact advertising ROI, conversion rates, and brand perception. CORE RESPONSIBILITIES Creative Strategy & Messaging Development The Creative Marketing Manager will develop and maintain overarching creative direction for the organization’s marketing initiatives. This includes defining messaging frameworks, value propositions, campaign themes, and visual direction. Responsibilities include: Developing campaign concepts aligned with company goals Creating messaging angles for lead generation and brand authority Identifying emotional triggers and hook strategies Ensuring consistent tone and brand positioning Collaborating with leadership to align content with strategic objectives Paid Advertising Creative Support This role serves as the primary creative partner to the paid media specialists. Responsibilities include: Producing static and video ad creative for: Google Display & YouTube Facebook & Instagram TikTok Writing high-converting ad copy Creating visual mockups and structured testing variations Developing creative testing roadmaps Reviewing performance data to refine messaging and visuals Managing creative refresh cycles to prevent fatigue Creative must be developed with performance metrics in mind, not aesthetics alone. Organic Social Media Management The Creative Marketing Manager will oversee the company’s organic social presence by: Developing and managing a structured content calendar Creating posts that build authority, trust, and engagement Publishing educational, promotional, and brand-building content Monitoring engagement performance Optimizing content direction based on data insights The goal is to build brand credibility while supporting paid acquisition efforts. G raphic Design & Marketing Materials The role includes development of branded marketing assets such as: Flyers and promotional materials Digital brochures Presentation decks Email graphics Social templates Brand style guides All materials must maintain consistency with company branding and visual standards. Funnel & Creative Alignment The Creative Marketing Manager must ensure that advertising creative aligns with conversion infrastructure. Responsibilities include: Reviewing landing page copy and visual layout for alignment with ads Collaborating with the CTO and funnel team to ensure continuity of messaging Identifying disconnects between ad promise and landing page delivery Recommending improvements to strengthen conversion performance Performance-Based Creative Optimization Creative decisions must be guided by data. The role includes: Reviewing campaign performance reports Identifying winning messaging angles Improving underperforming creatives Tracking CTR, conversion rate, engagement rate, and other relevant metrics Developing monthly creative iteration plans REQUIRED QUALIFICATIONS 3–6 years experience in digital marketing, creative strategy, or content marketing Demonstrated experience creating performance-focused ad creative Proficiency in Canva, Adobe Creative Suite, or equivalent tools Basic video editing capability (CapCut, Premiere, or similar) Understanding of paid advertising fundamentals Strong copywriting ability Ability to interpret performance data and adjust creative direction Strong English communication skills Ability to work aligned with U.S. Eastern Time PREFERRED QUALIFICATIONS Experience supporting Google Ads, Meta Ads, or TikTok campaigns Experience creating UGC-style ad concepts Experience working with U.S.-based clients Experience developing brand guidelines PERFORMANCE METRICS (KPIs) Performance in this role will be evaluated based on: Creative output consistency Improvement in ad CTR and engagement rates Reduction in creative fatigue Alignment between ads and funnel messaging Organic engagement growth Brand consistency and professionalism CAREER PATH As EMS expands its in-house marketing operations, this role may evolve into: Senior Creative Strategist Paid Social Creative Director Brand & Performance Marketing Director WHY JOIN EMS Fully remote India-based contractor engagement Stable INR compensation structure Direct involvement in building an in-house marketing division Exposure to U.S.-based performance marketing Clear growth pathway within a developing digital organization