Creative Marketing Manager

# ABOUT HAPPY MONEY Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence. Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management. Together with its lending partners, Happy Money has originated more than $7 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at . View our [Employee Privacy Policy](https://drive.google.com/file/d/1PlDoDVlGPfcmkNK5meAmsnFV6DVuiypG/view?usp=sharing) here. Happy Money is a 100% fully distributed company. Remote work doesn’t mean less work, we work full-time jobs and show up to them fully every day. To learn more about our values and the way we work, review our [Happy Money Way Overview!](https://drive.google.com/file/d/1wtjH-1Y9UDgAGX_5AjcSvF3y08zf3t1M/view) ## ABOUT THE ROLE Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel we market in. The role is equal parts strategist and maker. You'll set creative direction, then do the hands-on writing, designing, shooting and editing to get it live. You'll be our lead designer across , paid social, paid search, lifecycle email, direct mail and organic social, and the on-camera face of Happy Money in short-form video for Instagram Reels, TikTok and YouTube Shorts. Your biggest focus will be telling our customers' stories: how people paid off debt and made progress toward their goals. You'll join as Happy Money rolls out a refreshed visual identity and help set how it shows up everywhere. You'll also own how that creative performs, from the first line of a page or the first second of a video to the click, and use the results to decide what to make next. You care about how a brand looks and feels, and when an ad works, you want to know why. ## RESPONSIBILITIES - Own creative strategy and execution across , paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals - Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus - Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social - Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines - Create content and creative for , including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers - Lead Happy Money's organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support - Appear on camera as the face of Happy Money's social channels, in content like a 30-second explainer video on APR versus interest rate - Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web - Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels - Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results - Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns - Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms - Write clear briefs and run feedback loops with agencies, freelancers and creators - Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels - Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts - Balance creative priorities across acquisition, lifecycle, brand and product when requests compete - Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams ## **WHAT SUCCESS LOOKS LIKE** - Creative improves acquisition efficiency and engagement, measured by CPA, CTR, conversion rate, engagement rate and applications - Day-to-day design for paid, email, direct mail, web and social is produced in-house - Happy Money’s web pages carry fresh, on-brand content and creative that supports conversion and search visibility - A steady testing cadence across channels, with learnings documented and winning concepts turned into repeatable formats - Organic social audiences and engagement grow quarter over quarter, with customer impact stories and on-camera explainers as a regular part of the mix - A creator and influencer program is running, with partners in place and results tracked against clear goals - The team works from an organized library of approved assets, and campaigns launch faster because of it ## ABOUT YOU - 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution - A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually - A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards - Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut - Comfortable on camera and excited to be the face of Happy Money's social channels - Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content - Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion - Experience using performance data to guide creative decisions and changing course when the numbers call for it - Experience preparing print-ready files and working with print and mail vendors - A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok - Highly organized and self-directed, comfortable running a test-and-learn channel without direction ## BONUS POINTS FOR - Experience in lending, banking or another regulated industry; Fair Lending awareness - Copywriting and storytelling experience, including email, long-form web copy and video scripts - Experience building or managing creator or influencer partnerships - Email template development experience - Motion design skills - Familiarity with HubSpot, including HubSpot CMS ## BENEFITS & PERKS - Generous medical, dental, and vision insurance options - Eligible for Annual Bonus - 401k Plan with a matching contribution - Generous PTO including sick leave, vacation, volunteer, and more - 12 Weeks Paid Parental Leave - Company-paid short & long term disability and life insurance - Monthly tech stipend to help cover expenses for remote work - Happy Money is a 100% fully distributed workforce Base Salary Range $110,000—$130,000 USD