Creative Strategist

About the role (What you'll be doing)

We’re looking for a Creative Strategist who’s excited by the intersection of ideas, performance, and psychology — someone who’s curious about what makes ads work and eager to learn how great creative is built, tested, and scaled.

You’ll support the creative strategy behind one of the fastest-growing health brands in the world — helping turn insights into ads that stop thumbs, spark emotion, and drive results across paid social, video, and beyond.

You’ll join a team that moves fast, tests relentlessly, and takes pride in work that doesn’t just perform — it inspires.

• Support the development of creative ad concepts for Meta, YouTube, and other channels (including TV and OOH), helping translate insights into strong creative ideas.
• Help write and refine briefs and scripts, ensuring concepts align with customer psychology and platform context.
• Review ad performance alongside senior team members, helping extract learnings and creative recommendations.
• Coordinate feedback loops with designers, editors, and media buyers to support ongoing creative iteration.
• Track learnings from past campaigns and contribute to frameworks that capture what’s working.
• Assist with weekly performance reporting, highlighting key wins, learnings, and opportunities.

About you (Who you are)

Skills & Experience

• 2–4 years’ experience in creative strategy, performance marketing, content, or copywriting.
• A strong interest in consumer behaviour, ad psychology, and why creative performs.
• Ability to interpret performance data and connect it back to creative decisions.
• Experience contributing to briefs, concepts, or scripts for paid social or video content.
• Comfortable collaborating with designers, editors, and media teams.
• A learning mindset and comfort working in an iterative, fast-moving environment.
• Curiosity about culture, social platforms, and content trends.

Behaviours & Attitudes

• You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it. You bias toward action, adapt quickly, and focus on outcomes over process.
• You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard—even when no one’s watching.
• You balance precision and pace: You know when to optimise for speed and when to zoom in on the details. You can switch gears fluidly depending on the problem in front of you.
• Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast. You're constantly testing, learning, and refining your approach.
• Bonus points: You’ve worked in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets.

Why This Role Is Exciting

• You’ll get hands-on exposure and mentorship from experienced creative strategists.
• Learn how high-performing creative is built, tested, and scaled in a real performance environment.
• Work with smart, supportive teammates who care about the craft.
• Flexible, remote-friendly setup focused on outcomes, not busyness.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events