Creative Strategist, Mobile

Job description

## About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: - ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. - ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. - ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. ## How we work - **High-velocity:** Rapid experimentation, lean autonomous teams, and minimal bureaucracy. - **Impact not job titles:** We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. - **AI first:** We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. - **Excellence everywhere:** Everything we do should match the quality of our AI models. - **Global team:** We prioritize your talent, not your location. ## What we offer - **Innovative culture:** You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. - **Growth paths:** Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. - **Learning & development**: ElevenLabs proactively supports professional development through an annual discretionary stipend. - **Social travel**: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. - **Annual company offsite:** Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. - **Co-working**: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. ## About the role ElevenReader is our fast-growing consumer audio app, and creative is one of our biggest growth levers. We’re looking for a Creative Producer to deliver creative marketing campaigns, experiments, and to build the creative engine that powers performance marketing across every major acquisition channel. This role sits at the intersection of creative design, AI, and performance marketing. You’ll be our lead creative strategist, producing high-quality creative concepts, building scalable creative workflows using AI tools, developing a testing roadmap, launching experiments across Meta, Google, YouTube, Reddit, and emerging platforms with our Performance Marketing team. You’ll partner closely with Marketing, Design, Growth Analytics, and partner agencies to continuously discover which creative drives acquisition at scale, and feeding these insights back into future creative roadmaps. This is one part strategist and one part creative producer for someone who loves combining exceptional creative taste with rigorous experimentation and marketing results. ## What you will do - Designing creative systems, concepts and templates, mood boards, briefs, and AI workflows that power high-velocity ad production - Create visually-stunning, brand aligned, static ad campaigns end-to-end in Figma and ElevenLabs - Directing agency partners with clear and compelling creative briefs, UGC scripts, storyboards, scripts, and feedback on creative concepts, ensuring the timely and aligned delivery of assets - Creating and launching creative testing programs across Meta, Google, YouTube, Reddit, and emerging acquisition channels with Performance Marketing and agencies - Developing a structured creative roadmap with recurring testing sprints and clear learning agendas - Designing analytical frameworks to identify winning creative patterns using performance data and creative analysis - Researching and mapping creative trends across competitors, consumer categories, and best-in-class mobile apps to generate new hypotheses for testing - Partnering closely with Performance Marketing and agencies to rapidly iterate and scale winning campaigns - Continuously improving our creative production pipeline through AI automation, reusable templates, and scalable workflows - Analyzing which creative is resonating most with our audience through ad platforms and tools like Motion - Raising the creative quality bar while ensuring every asset is designed to maximize measurable business outcomes ## Requirements - 5+ years of experience in performance creative, art direction, growth marketing, creative strategy, or design at a high-growth consumer product or technology company - Deep expertise with generative AI for image and video creation, with a strong understanding of how to build repeatable creative workflows with tools like ElevenCreative - Experience creating high-performing ads across Meta, Google, TikTok, YouTube, or other major paid acquisition platforms - Experience with creative performance analytics tools like Motion - Strong understanding of creative experimentation, performance marketing, A/B testing, and data-driven optimization - Expert proficiency in Figma, CapCut, Adobe Suite and modern AI creative tools and generative media platforms - Exceptional visual taste with the ability to balance speed, quality, and brand consistency - Deep understanding of user psychology and what drives successful consumer marketing - Highly analytical and structured thinker who enjoys building experimentation frameworks and extracting insights from data - Self-directed builder who thrives in fast-moving environments and can independently take ideas from concept to launch ## Bonus - Power user of ElevenCreative, including Flows and Templates - Background in building AI-powered creative production systems or internal creative tooling - Passion for consumer products, AI, storytelling, and building globally loved brands. ## Location This role is remote with a preference for timezones in US - East and Europe #LI-Remote We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.