Creative Strategy Sr Manager

Job description

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units. Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels. Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance. Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety. Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences. Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans. Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts. Integrate AI and automation into creative workflows to enhance efficiency and innovation. Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats. Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion. Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics. Foster a culture of innovation, experimentation, and accountability within the creative organization. 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred). Proven expertise in direct-response advertising, storytelling, and persuasive copywriting. Deep understanding of sales psychology, consumer behavior, and neuromarketing principles. Experience in funnel strategy, CRO testing, and A/B optimization frameworks. Highly analytical mindset — skilled in translating creative performance data into actionable insights. Exceptional organizational and leadership abilities, with a track record of mentoring high-performing creative teams. Strong adaptability and curiosity to integrate AI and new technologies into creative workflows. Excellent English communication skills — both written and verbal.