CRM

Job description

Job Description: CRM & Growth Associate Experience : 1–3 Year s Locatio n: Bangalore (In Offic e) Too ls: CleverTap, GA4, SQL, AppsFlyer/Branch (Attribution), Cpaas platforms such as gupshup/ka rix Role Over viewWe are looking for two data-driven CRM & Growth Associates to join our marketing team. You will be responsible for the end-to-end execution of retention strategies, using automated lifecycle journeys to drive repeat behavior and minimize churn. Whether it’s building a complex multi-step journey in Cleve rTap or pulling raw data via SQL to find your next growth lever, you’ll be at the heart of our customer's post-install experiece Key Responsibilites Lifecycle Manage ment: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) u sing CleverTap. Growth Experimenta tion: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rates Attribution & Analy tics: Track user journeys from acquisition to retention u sin g GA4 and attribution tools (e.g., AppsFlyer/Branch) to identify high-value cohorts. Data Anal ysis: Write basic to intermed iate SQL qu eries to segment users, analyze campaign performance, and generate actionable insights without waiting for the BI Team. Retention Stra tegy: Work on churn prediction models and win-back loops to increase the Lifetime Value (LTV) of our user base. Collabora tion: Coordinate with Design and Content teams to ensure brand-consistent messaging that resonates with specific user segments Core Skills Exper ience: 1–3 years in a CRM, Retention, or Growth Marketing role (B2C/E-commerce/Fintech preferred) Tool Profic iency: Hands-on experience with Cle verTap (Journeys, Segments, Liquid tags) is a must. Analytical Mi ndset: Comfortable navig ati ng GA4 dashboards and understanding attribution models. Technical S kills: Ability to write SQL q ueries (SELECT, JOIN, WHERE) to pull and filter user data. Curi osity: A natural "tinkerer" who looks at a drop in the funnel and wants to fin d o ut why it happened.