The CRM & Audience Executive supports the development and execution of Sony Music Australia's audience growth strategy across owned channels. Working closely with the Director of Digital Marketing & Audience Development, Paid Media Manager, and Social & Content Manager, this role is responsible for audience data management, CRM campaign execution and audience insights.
The role plays a critical part in connecting audience acquisition, engagement, and retention activities, ensuring fans are effectively captured, nurtured, and converted across artist campaigns, tours, merchandise, and other commercial opportunities.
What you'll do:
CRM Campaign Management
- Support the planning, creation, and deployment of email, SMS, and other direct-to-fan communications.
- Execute CRM campaigns aligned to release schedules, tours, merchandise launches, and marketing initiatives.
- Maintain CRM calendars and ensure campaigns are delivered accurately and on time.
- Coordinate campaign assets and copy with marketing, digital, and creative teams.
Audience Development & Data Management
- Manage audience databases and ensure data accuracy, hygiene, and compliance.
- Build and maintain audience segments to support campaign targeting and personalisation.
- Assist in developing strategies to grow first-party data across artist and label touchpoints.
- Support data capture initiatives across websites, competitions, pre-saves, stores, and ticketing campaigns.
Fan Lifecycle & Journey Development
- Support the creation and optimisation of automated fan journeys, onboarding flows, and retention programs.
- Assist in mapping fan touchpoints across the customer lifecycle.
- Identify opportunities to improve engagement and conversion through audience nurturing.
Campaign Support Across Digital Team
- Work alongside the Social & Content Manager to support audience growth and fan engagement initiatives.
- Ensure audiences acquired through paid media, creators, and partnerships are effectively captured into owned channels.
- Support strategic partnership campaigns through audience activation and reporting.
Reporting & Insights
- Monitor CRM performance including open rates, click-through rates, subscriber growth, conversions, and revenue.
- Produce regular reporting and campaign analysis.
- Translate audience data into actionable recommendations for campaign optimisation
- Identify audience trends and opportunities to improve performance.
Platform & Process Management
- Support the day-to-day management of CRM platforms and associated integrations.
- Maintain best-practice processes and documentation.
- Ensure compliance with privacy regulations and consent management requirements.
Who you are:
- Demonstrable experience in CRM, digital marketing, audience development, or a related role.
- Experience using email marketing and CRM platforms.
- Strong understanding of audience segmentation and customer lifecycle marketing.
- Highly organised with strong attention to detail.
- Comfortable working with data and performance reporting.
- Excellent written communication skills.
- Passionate about music
- Experience in music, entertainment, sport, media, gaming, or consumer brands.
- Familiarity with first-party data strategies.
- Experience with customer journey automation.
What we give you:
- You join a global community with the opportunity to channel your passion every day.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
- We provide an excellent range of benefits like private health benefits, insurances, additional leave programs, Novated car leasing options plus loads of industry discounts & perks!
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy for Australia or New Zealand before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
