CRM Coordinator

Our Marketing team has a fantastic opportunity for a CRM Coordinator to join the team! Reporting through to our Head of Loyalty and Performance Marketing, you'll be responsible for supporting the delivery of CRM programs across Kogan's stores and brands, analysing data and reporting, plus managing a range of marketing automation projects. This role is perfect for a driven digital marketer looking to take the next step in their career, utilizing their existing foundation in CRM and lifecycle marketing to deliver high-quality work and enable an exceptional experience for our customers! This is a fantastic opportunity to bring your proven knowledge of digital campaigns to an industry-leading eCommerce retailer and truly own your development. If you love working with Salesforce Marketing Cloud and want to further develop your skills, you’re in luck - this is a core component of the role! If you're looking to elevate your Digital Marketing career, this is a fantastic opportunity to work in an industry-leading and innovative space, providing exposure to how an ASX listed, eCommerce pioneer runs! ### In this role you'll be responsible for: - Supporting the delivery of CRM programs across Kogan's brands, including segmentation, deliverability, analysis and reporting - Building and maintaining audience segmentation for store campaigns to drive targeted, relevant customer communications - Maintaining and QAing personalised marketing automation sends and customer journeys via Salesforce Marketing Cloud (SFMC) - Monitoring and reporting on CRM performance, providing regular insights and recommendations to drive business outcomes - Supporting the Loyalty team's management of paid membership programmes, providing data and insights to inform, progress, and analyse the program - Monitoring email deliverability and recommending improvements against benchmarks where performance falls short - Partnering and coordinating with the broader Marketing and Marketing Operations teams on planning, execution and data needs ### To be successful in this role, you should be: - University Degree qualified in a relevant field (Marketing, Analytics, Communications or similar) - Exposed to or experienced with Salesforce Marketing Cloud (or a similar Marketing Automation tool), which will be highly regarded - Experienced in, or have been exposed to, CRM and email marketing principles, preferably in a Retail or eCommerce environment - Highly analytical and ready to delve into data. You'll be working in the detail, using data to drive business decisions and make recommendations on what you find! - Tech-savvy and AI-forward. You have an interest in or exposure to utilizing AI tools (like ChatGPT, Claude, or built-in CRM predictive tools) to help brainstorm copy, streamline workflows, or analyse customer segments faster - Able to multitask effectively - we expect you to juggle 50 different tasks at once without dropping the ball (we're not kidding) - Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product! ### Why ? - Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future - Your role has a lot of ownership, autonomy and little red tape - You’ll be empowered to achieve positive outcomes and your work will have a real impact - You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia - Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ - A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!