CRM Digital Product Manager - Castrol

Job description

Job Family Group: IT&S Group Job Description: Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, steadfast innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets. At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in niche functions or on a general management track. Castrol India has a proud legacy of championing top talent for leadership roles, both locally and globally !! This is a role within the Castrol organization, and the successful candidate will become part of the Castrol ring-fence. If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership! Shift timing : UK shift About the role: This role will handle and develop digital products at a global Castrol level, focused on the CRM and overall customer experience realm. It will identify innovative digital approaches and tools for meeting customer needs within offers and journeys. The Digital Product Manager will work in partnership with Technology and Business teams, co-develop and deploy digital products for market rollout. The Digital Product Manager acts as an interface with development team to ensure Castrol leverages existing capabilities and best practice to drive transformational change, as well as work with other Castrol global teams to integrate digital touchpoints into seamless customer journeys. Key Accountabilities: Understand external digital world - specifically new technologies, trends and applications Identify best practice, benchmarking and potential partners and collaborators for developing and implementing digital solutions Support the integration of joined-up digital touchpoints, E2E journeys and data management into the CRM Strategy Develop a Castrol digital roadmap for CRM within sales and service areas Work in partnership with development team to prioritise, co-develop and deploy digital products for market rollout Understand bp guidelines (I&E, Digital Security, GDPR), financial frameworks and processes to recommend the right approach for delivering the required solution Work with PU teams to activate, scale and manage digital touchpoints Identify the right KPIs and track delivery for MVP and for transfer to BAU organisation Work within relevant teams to ensure digital technologies are used and applied as required Act as an interface with wider technology team to ensure Castrol leverages existing capabilities and standard process and for driving transformational change Work with PU business customers across Automotive, Industrial and GME teams to integrate digital touchpoints into seamless customer journeys Hold customers accountable for aligning with digital Rules of the Game Identify opportunities to scale / consolidate / stop digital platforms within Castrol to ensure focus on fewer / better and to exploit global alignments within Castrol Note: Incumbent may be required to support multiple projects You will work with : Work with PU/Market to deploy the CRM(Salesforce) solutions and IT tools Education Degree or equivalent experience or equivalent business qualification(s) is desirable Exp erience Shown capability in digital product management or digital product ownership E2E customer experience design / management experience Offer development & Innovation experience – in particular where enabled through digital touchpoints Digital marketing/CRM experience Experience in Agile (e.g. Scrum) techniques desirable Skills & Proficiencies Development of Digital Marketing Activities: Mastery Project and Relationship Management: Mastery Generating and applying insights – Skillful Customer experience metrics – Skillful Customer journey mapping – Mastery Loyalty management – Skillful Why join our team? We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation! Travel Requirement: Negligible travel should be expected with this role Relocation Assistance: This role is eligible for relocation within country Remote Type: This position is not available for remote working Skills: . ​ Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us . If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.