CRM Director

Are you a CRM leader who genuinely *loves* CRM? Someone who lives in the detail, thrives on solving hard problems, and gets a kick out of a challenge nobody else wants to touch?

We're looking for a CRM Director to own and drive our Northern Europe CRM Programme — a hands-on, strategic leader who can set the vision across multiple country programmes while staying close enough to the detail to make every campaign, journey, and data flow work brilliantly.

This is a pivotal, performance-led role focused on driving revenue through the CRM channel — sweating the customer database, uncovering every opportunity within it, and turning data into growth. You'll bring creativity, a can-do attitude, and real passion — and you'll build a high-performing team that shares it.

What You'll Do

• Own the Northern Europe CRM Programme – Take full ownership of CRM strategy and delivery across multiple markets, balancing a consistent regional vision with the local nuance each country needs.
• Revenue driving CRM Strategy – Develop and execute a roadmap that maximises revenue from the CRM channel, seeking out and unlocking every opportunity in the customer database — the right message to the right customer at the right time, in every country.
• Automated Personalisation – Lead the automation of cross-channel messaging across email, SMS, push, and on-site personalisation to create seamless, relevant experiences at scale.
• Mentor & Grow the Team – Lead, coach, and develop a team of CRM Executives, upskilling them, setting high standards, and building a genuinely data-driven, high-performing culture.
• Multi-Market Delivery – Coordinate and align CRM programmes across countries, sharing best practice, driving consistency where it matters, and localising where it counts.
• Data-Led, Revenue-Focused Decision Making – Define the CRM performance and revenue metrics that matter, interrogate the database to spot untapped opportunities, and turn insight into measurable commercial results.
• CDP & Tech Innovation – Be the internal expert on Bloomreach, embedding best practice in segmentation, automation, and personalisation.
• Stakeholder Collaboration – Partner with Marketing, Data, and Digital teams to align CRM with wider business objectives and keep everything customer-first.

What You'll Have:

• A genuine passion for CRM – You love this discipline, stay on top of what's new, and bring energy and creativity to everything you build.
• Experienced CRM Leader – Proven track record in a senior CRM role, ideally in a fast-paced, digital-first or e-commerce environment, managing programmes across multiple markets.
• Detail-Oriented & Creative – Equally comfortable setting strategy and rolling your sleeves up in the detail, with the creativity to make campaigns stand out.
• A Problem Solver with a Can-Do Attitude – You see obstacles as puzzles to crack, and you love the challenge of getting things done.
• Bloomreach Expertise – Extensive hands-on experience with Bloomreach (Exponea) or a similar CDP, and a deep understanding of how to maximise its potential.
• CDP & Data-Driven Approach – Strong background in Customer Data Platforms, data analysis, segmentation, and customer insight.
• Marketing Automation Specialist – Expertise in automated customer journeys, lifecycle marketing, and CRM campaign optimisation.
• Omni-Channel CRM Knowledge – Experience delivering cross-channel CRM strategies integrating email, SMS, push, and paid channels for maximum impact.
• Performance & Revenue Focus – A commercial mindset with a track record of driving revenue through CRM, spotting opportunities in the customer database, and treating CRM as a growth channel.
• Analytical Mindset – Proficiency in SQL, Power BI, and other reporting tools to extract insight and inform decisions.
• Strong Communicator & Leader – Able to influence stakeholders, present insight persuasively, and mentor a team to CRM excellence across markets.

Why Join Us?

• High-Impact, Regional Role– Lead a strategic transformation and own the CRM programme for an entire region.
• Drive Real Commercial Impact – Own CRM as a revenue channel and unlock the full value of the customer database across multiple markets.
• Build & Lead a Team – Mentor and develop a talented team of CRM Executives and help them excel.
• Work with Cutting-Edge Technology – Own and optimise Bloomreach (Exponea) to its fullest potential.
• Fast-Paced & Collaborative Environment – Work alongside talented people in a business that values innovation, data-driven decisions, and customer-centric thinking.

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