CRM & Email Marketing Manager

Job Title: CRM & Email Marketing Manager Location: San Francisco, CA Duration: 2-3 Months Rate $45-50/hr on C2C or 1099 Must be locals Any visa is okay We are seeking a Manager of CRM & Email Marketing, which is a new role within the company. We are seeking a leader who will drive growth through data-driven insights, but also build new programs to foster an emotional connection between the client and its customers through our owned channels. Responsibilities: The Manager of CRM and Email Marketing will work cross-functionally to achieve aggressive customer retention and growth goals for the company. Responsibilities include: This role will be responsible for email marketing via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver incremental revenue and ROI Lead and design the end-to-end email marketing strategy including acquisition, loyalty, and retention Set-up and deploy complex automated communications within Send With Us and SendGrid Manage schedule of deployment to optimize user response and actively manage email lists. Generate, analyze, and interpret data for email campaigns. Manage email best practices including partnering with operations, product, engineering, and agency partners in execution of marketing and triggered-based campaigns that drive incremental ROI for the business Translate and manage roll-out of our CRM strategy and execute all direct marketing programs, including acquisition, engagement, and retention campaigns for the organization, integrated across online and offline channels Ensure that all campaigns are developed and deployed on time and with high quality (QA) and superior customer experience — many quick turn-around projects that require immediate problem solving and action Work collaboratively with the Data Engineering and Product team to understand the customer platform, data profiles, customer segments, and key technologies to drive best-in-class global customer engagement strategies Requirements The ideal candidate is a highly motivated self-starter with strong retail or consumer marketing strategy and execution skills. The candidate will demonstrate excellent judgment in setting and prioritizing goals. Other requirements of this role include: 3-5 years of experience creating and launching email campaigns Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution Skills in in budget/ROI planning and financial forecasting relating to marketing strategies and programs Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs Strong project management and problem-solving skills Experience in managing cross-functional teams (internal and external Collaborative, positive, “service-oriented” attitude Excellent communication and presentation skills A team-centric personality; we’re seeking someone who can push for results while helping to create a great work environment Thanks and Regards Mahesh Gunnam USM Business Systems Inc 703-880-4184 gmahesh(at) If my requirement matches your resume, then please do reply on my email id lakshmis (at) and contact number 703-953-1861. USM Business Systems Inc. is a quickly developing worldwide System Integrator, Software and Product Development, IT Outsourcing and Technology assistance supplier headquartered in Chantilly, VA with off-shore delivery centers in India. We offer world-class ability in giving most astounding quality and administrations through industry best practices planned to convey remarkable worth to our customers. Utilizing our industry knowledge, administration service offering expertise and innovation abilities, we distinguish new business and innovation slants and create answers for help customers around the globe, giving top of the line solid and practical IT benefits which are cost effective services. Established in 1999, the organization has corner qualities in building and dealing with a Business Oriented IT environment with rich involvement in technology innovation, ERP and CRM counselling, Product Engineering, Business Intelligence, Data Management, SOA, BPM, Data Warehousing, SharePoint Consulting and IT Infrastructure. Our other offerings include modified solutions and administrations in ERP, CRM, Enterprise architecture, offshore advisory services ,e-commerce, Social , Mobile, Cloud, Analytics (SMAC) and DevOps. USM, a US ensured Minority Business Enterprise (MBE) is perceived as one of the fastest developing IT Systems Integrator in the Washington, DC zone. Most as of late, USM was positioned #9 on the rundown of the Top administrations organizations in the DC Metro Area – Washington Business Journal (2011). We are a project-driven firm that reliably meets the IT needs of our State and Government customers through development and business keenness.