CRM Executive (FTC)

Job description

CRM Executive 📆 Full-Time (12 month Fixed Term Contract) 🌍 UK, Remote 💰 £35,000 to £40,000 per year (We're transparent about our salary range - most offers start at the lower end, with room to grow based on performance.) The Mother of All Movements For far too long, women have been told their bodies are “too complicated” and their health concerns are “hard to pin down.” Sound familiar? We thought so too. That’s why we’re here to rewrite the script on reproductive healthcare, putting women’s bodies exactly where they belong, at the centre of it all. We’re taking reproductive science out of the lab and putting it into the hands of women everywhere. No jargon. No judgment. Just real answers, real choices and real empowerment. We’re here to spark the Mother of all Movements, one where women unapologetically back their bodies, their health and their life plans. This isn’t just healthcare, it’s her care. Let’s break the cycle of being dismissed and build a future where women’s health finally gets the attention it deserves. Hear from the Team 💬 "Hi, I'm Melanie, Head of CRM at Hertility. In traditional healthcare, women are so often communicated with as an afterthought - generic reminders, one-size-fits-all messaging, no real sense of where someone actually is in their journey. There's rarely comms that feel like they were built around a real person's experience. At Hertility, we believe women deserve messaging with the same care and depth as the clinical support behind it. We're building a CRM function that treats every touchpoint with real intention, supported by a team that shares your passion for raising the standard of women's healthcare. If you're ready to do work that genuinely changes lives, we'd love to have you with us" We’re Here to Support You 🌍 At Hertility, we want every candidate to feel comfortable and confident throughout the hiring process. If you need any adjustments, whether that’s interview timings, communication preferences, or accessibility support, just drop us a line ✉️. Let us know how we can help! Diversity & Inclusion 🤝 Just like the diversity in every cell, Hertility thrives on a range of perspectives and experiences. We’re proud to be an equal opportunity employer and celebrate the unique contributions each team member brings to our work. 🩺 What You’ll Own Assisting in delivering a CRM strategy and roadmap that supports Hertility's growth plans, with a focus on activating and retaining customers and increasing lifetime value Assisting planning and delivery of BAU campaigns and CRM work for the Brand, B2B, Customer Service and product teams Becoming an expert in CRM technology (we use Braze) and ensuring we are constantly innovating how we communicate with our audience, and making the most of new features and updates in Braze and the wider CRM space Executing end-to-end multi-channel CRM journeys to continually engage and retain customers throughout their lifecycle, such as upsell, cross-sell, re-engagement and loyalty flows Assisting in planning and implementing journeys and CRM requirements for product launches and feature releases Testing and learning using A/B and multivariate testing across creative, copy, send time and cadence, ready to gather learnings and share these with the wider team Analysing data to determine ways to optimise performance to improve conversion and retention Reporting on performance and learnings Getting to know our customers using research, feedback and engagement data, with a view to improving our segmentation strategy Reporting on, and improving CRM KPIs Taking ownership of B2B CRM day-to-day management, identifying opportunities for optimisation and engagement, with support from the Head of CRM Maintaining and developing Braze data infrastructure, including custom attributes, custom events, and API-triggered campaigns, ensuring documentation is kept up to date for cross-functional use Ensuring all CRM activity is compliant with data protection regulations, with particular attention to consent management, subscription state logic, and the handling of sensitive health data 🎯 Who You Are You'll thrive if you're fiercely passionate about women's health, and bring hands-on Braze experience - you've owned campaign production end-to-end, run experimentation, built automations, and kept a CRM running properly, not just dabbled in it. You're junior/mid-level, with a genuinely sharp eye for detail - the kind of person who catches the small error in the copy or the flaw in the logic before it goes anywhere near a customer. 🌟 What You’ll Get Your Team 💪🏼 This role reports to the Head of CRM and sits within the CRM department, working cross-functionally with the Brand, Product, Engineering, Customer Service and B2B teams. Our Culture & Values 🌈 At Hertility, we’re all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We’re bold, focused, dependable and proud - lifting each other up, working with heart and staying true to our mission. 💪 Training and Onboarding 💻 You will receive paid training and onboarding onto Hertility platforms and ways of working. 📅 Our 3-Stage Interview Process We respect your time. We promise to review every application and update you on the status of your candidacy within 3 working days of submission. Our hiring process consists of three structured steps: Initial Phone Interview A 15-minute conversation with a member of our Talent Team to get to know you better and answer any initial questions. Competency & Task Based Interview A structured interview with Melanie, our Head of CRM, focusing on your experience and key competencies relevant to the role. A task will be given to you during the session itself. Final Interview A final conversation with one of our founders. If you’re excited to be part of a team that’s redefining women’s health, apply now! We can’t wait to meet you. 🎉