CRM Expert

Job description

About Klar We're turning one of the world's largest underbanked markets into something fairer, simpler, and more transparent. 7 million users served since 2019. Uber's first global credit card, built right here in Mexico. Klar Empresarial, a brand-new B2B solution — Klar Empresarial — bringing agile credit and smart accounts to SMEs who've been ignored by traditional banks for too long. And a full banking license on the horizon, because our customers asked for it and we listened. We move fast, we think big, and we go all in, because as our CEO puts it: "Growing doesn't always mean going further. Sometimes it means going deeper." Behind all of it is a team of 30+ nationalities, working across Mexico City, Berlin, and Argentina, obsessed with building financial products that are simpler, faster, and fairer than anything that came before. This is Klar, and we're seeking the people who'll write the next chapter. Our people If you join us at Klar, you’ll be welcomed to a team that is rich in many talents and we are very proud! With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here! and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here! Our values Ownership - We own our successes & our failures as a team. Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work. Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture. Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions. Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do. The position and your daily adventures We’re looking for a person who combines the rigor of operational execution with the creativity of modern AI-powered engagement. In this role, you’ll design, optimize, and scale intelligent CRM flows that personalize the customer journey across multiple touchpoints. You’ll work hand-in-hand with data, product, and brand teams to transform insights into impactful messaging strategies. This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week. What you can expect: Campaign Execution Support Assist in the creation and set up of CRM campaigns (email, push, in-app, WhatsApp, etc.) Coordinate with design, content, and product teams to gather assets and ensure alignment. Perform QA (quality assurance) to check links, personalization tags, and audience targeting. Customer Data Handling Help with the segmentation of user bases using predefined criteria (e.g., lifecycle stage, user behavior, etc.) Performance Monitoring Track and report on key CRM metrics (open rates, click rates, conversions, incrementality, etc.). Support the analysis of campaign results and customer behavior patterns. Documentation & Process Maintain campaign documentation and update process guidelines. Help document A/B test plans, results, and learnings. Customer-Centric Mindset Share observations from customer feedback, behaviors, or metrics to improve CRM communications. Participate in brainstorms for new engagement tactics or retention strategies. What we are looking for: 1+ year of experience in a similar position preferable in the Operations area and a Fintech company Bachelor’s degree Use of CRM workflows with tools like Braze, Salesforce, Iterable, or . Experience coordinating multichannel campaigns (email, push, in-app, SMS, WhatsApp) with seamless orchestration. Use of SQL and/or tools like Looker, Amplitude, or Tableau to monitor performance, extract insights, and define success metrics. Ability to manage multiple tasks and support several campaigns at different stages. Knows about design and interpret A/B tests, funnel analyses, and incrementality testing. Basic copywriting skills are a plus. Advanced English level Our offer to you: Competitive salary based on performance and experience Chance of earning Klar stock options 15 days of paid vacation per year; plus extended maternity and paternity leaves Vacation premium 30 days of Christmas bonus Food vouchers Medical Insurance Computer device Wellhub subscription to offer mental and physical health Sponsored coaching and therapy sessions via Modern Health A modern centrally located office in Mexico City with free drinks, snacks, and regular social events International work environment with amazing and highly skilled people A world class team that helps you evolve your skills in areas you're interested in Klar is a safe place for everyone! We trust our highly skilled and diverse team and we’re committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion/belief, physical abilities, age, sexual orientation and identity. Should you require any accommodations through the recruitment process, please don’t hesitate to let us know how we can help!