CRM & Lifecycle Marketing Manager

Job description

The CRM & Lifecycle Marketing Manager will own the strategy, development, execution, and optimization of provider marketing programs within Salesforce Marketing Cloud Next and Marketing Cloud Account Engagement. This role is responsible for audience segmentation, automated nurture journeys, monthly newsletters, job alert campaigns, and provider engagement strategies that drive lead generation, conversion, and re-engagement across physician and advanced practice provider audiences. The ideal candidate is a strategic and data-driven marketer with expertise in CRM, campaign development, lifecycle marketing, audience segmentation, email marketing, and marketing automation. This individual combines strong technical execution with exceptional business partnership skills, working closely with Sales, Marketing, and CRM stakeholders to identify needs, recommend solutions, and independently execute lifecycle marketing initiatives from concept through optimization. They will drive provider engagement by developing scalable nurture campaigns, optimizing customer journeys, leveraging data-driven insights, and maximizing the impact of Salesforce Marketing Cloud Next. Success in this role is measured through provider engagement and the overall effectiveness of lifecycle marketing programs. This includes improvements in automation, personalization, provider re-engagement, email performance, and customer journey optimization. **Essential Duties & Responsibilities** **Marketing Automation & Lifecycle Campaigns** • Build, launch, and optimize campaigns, automated journeys, and workflows within Salesforce Marketing Cloud Next & Marketing Cloud Account Engagement. • Develop lifecycle programs including lead nurture, re-engagement, welcome, and other triggered campaigns. • Identify opportunities to automate manual marketing processes and improve provider engagement. • Manage campaign testing, quality assurance, scheduling, and deployment. **Email Marketing & Job Alerts** • Manage provider-facing email campaigns, including the monthly newsletter and open job communications. • Build automated job alerts that deliver relevant opportunities based on provider specialty, location, interests, and other available data. • Monitor email deliverability and overall campaign performance. **Audience Segmentation & Data** • Build and maintain physician and advanced practice provider audience segments. • Develop targeting and personalization strategies using specialty, geography, engagement, lifecycle stage, and other first-party data. • Maintain appropriate data hygiene, suppression, and opt-in/opt-out practices. • Partner with Salesforce and internal teams to support campaign data and automation requirements. **Measurement & Optimization** • Monitor campaign performance, engagement, lead generation, and conversion. • Develop reporting to measure the effectiveness of email and lifecycle marketing programs. • Use performance data to continually improve audiences, messaging, cadence, and automation. • Establish, monitor, and report on key performance indicators (KPIs) including email engagement, conversion rates, provider re-engagement, lead generation, and campaign ROI, using insights to drive continuous improvement. **Collaboration** • Partner with the Director of Marketing to execute provider lifecycle and marketing automation strategies. • Partner proactively with Sales leaders and key stakeholders to identify business needs, recommend marketing solutions, and develop campaigns that support provider engagement and lead generation goals. • Collaborate with CRM/Salesforce administration, Marketing team members, and internal stakeholders to support campaign execution, audience segmentation, reporting, and marketing automation initiatives. **Work Schedule** This role is based in-office Monday through Friday, with standard working hours of either 8:00 a.m. to 5:00 p.m. or 9:00 a.m. to 6:00 p.m. Employees are eligible for one remote workday per week after successfully completing a 90-day training period, subject to manager approval and continued good standing. **Compensation** $90,000 - $100,000 per year. Final compensation will be determined based on relevant experience, qualifications, marketing automation expertise, platform proficiency, and demonstrated success driving engagement and conversion through lifecycle marketing programs. **Basic Qualifications** • Bachelor’s degree in Marketing, Communications, Business, or related field preferred. • 5+ years of experience in CRM marketing, lifecycle marketing, marketing automation, email marketing, or customer engagement programs. • Hands-on experience building and optimizing automated customer journeys, nurture programs, triggered campaigns, and audience segmentation strategies. • Experience using Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), or a comparable marketing automation platform. • Strong understanding of email marketing best practices, personalization, segmentation, deliverability, A/B testing, and campaign optimization. • Experience leveraging CRM and first-party data to develop targeting strategies and improve engagement, lead generation, conversion, and retention outcomes. • Demonstrated ability to analyze campaign performance and translate insights into measurable improvements. • Strong project management, organizational, and cross-functional collaboration skills. • Experience managing multiple campaigns and priorities simultaneously in a fast-paced, deadline-driven environment. • Demonstrated ability to work independently, manage stakeholder relationships, and translate business objectives into effective lifecycle marketing strategies and campaigns. **Bonus Points If You Have** • Experience with Marketing Cloud Account Engagement (Pardot) and/or Salesforce Marketing Cloud Next. • Experience developing lifecycle marketing programs for healthcare providers, healthcare staffing, physician recruitment, or B2B professional audiences. • Working knowledge of Salesforce CRM reporting, dashboards, and campaign attribution. **Benefits Include** • Medical, Dental, and Vision Coverage • 401(k) with Employer Match • Employee Assistance Programs • Mental Health Resources • Learning and Development Courses • PTO and Paid Holidays **About the Company** Hayes Locums is one of the United States’ **leading physician staffing firms**, specializing in locum tenens placements for hospitals, clinics, and healthcare organizations nationwide. Our passion is matching physicians and advanced practice clinicians with the right locum tenens opportunities because quality matches lead to quality care. Founded in 2012, Hayes Locums is trusted by physicians and healthcare partners nationwide for **integrity, reliability, and service excellence**, and is ranked the **6th largest locum tenens firm** by *Staffing Industry Analysts (SIA)*. **Culture & Workplace** Hayes Locums fosters a high-performance culture built on collaboration, accountability, and shared success. Our in-office environment is intentionally designed to support focus, connection, and professional growth. You'll join a collaborative team in a fast-paced environment where results, innovation, and continuous development are valued. Our Fort Lauderdale office features: • Modern, open office design with glass-walled offices and spacious workstations • Dedicated lounge areas for collaboration and recharge • Private, employee-only onsite gym • Fully stocked kitchens on each floor • Onsite amenities including ping pong, foosball, and a golf simulator **Equal Opportunity & Accessibility** Hayes Locums is an **Equal Opportunity Employer**. We celebrate diversity and are committed to fostering an inclusive environment where all qualified individuals are considered. Employment decisions are based on qualifications, merit, and business needs.