CRM / Personalization (CX) Marketing Specialist - Marketing Division

Job description

Job Description: Business Overview The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. Department Overview We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share. The CRM Group is responsible for accelerating new subscriber growth for Rakuten Mobile through data- and AI-driven digital marketing initiatives. We take an end-to-end approach to designing and optimizing online customer touchpoints, including banner optimization across Rakuten-owned platforms, SEO enhancement for non-branded owned media, and CRM execution using Salesforce Marketing Cloud. In addition, with the goal of maximizing the value of our marketing platforms, we organize requirements and define specifications for functional improvements across a wide range of marketing tools, regardless of tool type or delivery model, and also play a PMO role to drive platform enhancement initiatives. Position: Why We Hire Rakuten Mobile surpassed 10 million subscribers by the end of 2025, marking a major milestone. Going forward, we must further improve customer satisfaction and encourage more people to continue choosing Rakuten Mobile. Furthermore, the AI ​​field is evolving rapidly, and utilizing AI to enhance customer experience is an important theme for the entire company. In this changing environment, we need to strengthen our organization so that we can embrace change and take on new challenges, which is why we are recruiting. Position Details: - Consider and manage the use of external marketing tools - Strengthen SEO for owned media based on non-branded queries - Promote CRM initiatives using MA tools and CX platforms (Salesforce, KARTE, etc.) - Promote future planning and strategy development for marketing-related platforms - Coordinate, negotiate, and manage project progress with internal and external stakeholders Mandatory Qualifications: - At least 2 years of practical experience in web marketing, or advertising sales or advertising consulting experience Desired Qualifications: - Preference for teamwork - Positive and proactive - Promotion of CRM initiatives using MA tools and CX platforms (Salesforce, KARTE, etc.) - SEO knowledge - Business-level English proficiency - Front-end knowledge - System development knowledge (participation in development projects) [ id: cmorec dmd ] #marketingdiv Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)