CRM Program Marketing Manager (Remote)

Job description

The CRM Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences. This is a remote position. You will report to the Manager, Lifecycle Engagement & Loyalty. You will have opportunity to: Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical. Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches. Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics. Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings. Coordinate CRM plans with product launches, performance goals, and broader business initiatives. Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement. Support multi-channel communication programs that align business goals with customer needs. 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area. Experience delivering communication programs at an enterprise scale. Experience measuring campaign performance and using results to guide campaign decisions. Experience working with cross-functional teams such as product, marketing, and analytics. Experience managing multiple CRM or digital communication initiatives with overlapping deadlines. Bachelor's degree in marketing, business, communications, or a related field. Benefits/Perks: Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity. Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits/Perks: Great compensation package and bonus plan Core benefits including medical, dental, vision, and matching 401K Flexible work environment, ability to work remote, hybrid or in-office Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Explore all our exciting benefits here: Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit . #LI-Remote Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.