The Wow
Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager - Gamification to join our CRM team and lead this exciting rewards product within Commercial.
In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush.
A taster of what you will be involved with:
- Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).
- Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.
- Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.
- Monitor and optimise reward costs across all launched gamification products.
- Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.
- Work closely with local teams to ensure a tailored and localised customer experience.
- Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.
- Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.
What we are looking for
- A degree in economics, marketing, business or IT management or equivalent work experience
- At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.
- Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.
- Solid knowledge of probability models, reward structures, and campaign cost calculations.
- Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.
- Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.
- Excellent written and verbal communication skills in English.
- Proficiency in Spanish or Portuguese is considered a strong advantage.
- Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.
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