CRM Specialist

Job description

ABOUT AIR APPS At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way. THE ROLE As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention. This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization. RESPONSIBILITIES - Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. - Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. - Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. - Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. - Optimize email templates, A/B test subject lines, and improve deliverability. - Create and maintain customer segmentation strategies for targeted campaigns. - Collaborate with marketing, sales, and product teams to personalize customer interactions. - Implement behavioral triggers and automation workflows to improve retention. - Ensure compliance with GDPR, CCPA, and email marketing regulations. - Stay up to date with CRM trends, personalization strategies, and automation best practices. REQUIREMENTS - Around 3+ years of experience in CRM management, email marketing, or marketing automation. - Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms. - Strong understanding of email marketing best practices, segmentation, and automation workflows. - Experience with A/B testing, personalization, and dynamic content strategies. - Knowledge of lead scoring, drip campaigns, and customer journey mapping. - Familiarity with HTML/CSS for email formatting is a plus. - Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools. - Strong attention to detail and ability to optimize email deliverability and engagement rates. - Experience working in fast-paced, data-driven marketing environments. WHAT BENEFITS ARE WE OFFERING? - Apple hardware ecosystem for work. - Annual Bonus. - Medical Insurance (including vision & dental). - Disability insurance - short and long-term. - 401k up to 4% contribution. - Air Conference – an opportunity to meet the team, collaborate, and grow together. - Transportation budget - Free meals at the hub - Gym membership DIVERSITY & INCLUSION At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. APPLICATION DISCLAIMER At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.