CRM Specialist (Retention Marketing)

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates three other distinct businesses: : A wholly-owned digital lifestyle telco brand based in Singapore, is powered by Circles ’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. Job Title: CRM Specialist Department: Growth Team: CVM & Data Strategy Location: Remote, India Job Purpose & Responsibilities Responsible for designing, creating & executing campaigns & digital journeys. Core responsibilities of CRM specialist include: Collaborate with commercial teams to design and execute targeted campaigns aimed at customer retention, upsell, and cross-sell Develop and manage campaign calendars, focusing on optimizing the effectiveness of all channels and customer interactions Monitor CRM campaigns & journeys to debug issues & anomalies through timely investigations Analyze customer data to identify trends, patterns, and insights that help in taking informed business decisions Proactively answer business questions from management and other stakeholders Identify ways to increase revenue through identifying Up-sell/Cross-Sell opportunities Doing A/B testing & performing campaign Pre/Post analysis Create deep dive trackers for all stages of customer lifecycle Job Specific Skills Knowledge of campaign management/digital CRM tools like Clevertap, Braze, MoEngage, DEngage, Insider Hands on experience in SQL, R/Python & other programming languages is preferable Hands on experience in BI visualization tools like Looker, Tableau, Power BI & Qlik is preferable Knowledge of ETL, Data warehousing, Cloud & Big data technologies will be a plus Advanced Excel Skills Job Generic Skills Strong Statistical Concepts Good presentation skills Good task management skills Stakeholder management Education Minimum Bachelors in Business Administration/Computer Science or similar Work Experience (Years) 3+ Years of relevant experience (Telecom Industry experience is a plus) Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age. Data Protection and Privacy Statement By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy . You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy. To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program. Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.