CRM Strategy Manager

Job description

Games industry evolved towards services and the need to win a good share of players’ entertainment time. Acquiring new customer is one of the challenges, the other is to keep them in Ubisoft ecosystem. The service that Ubisoft will provide all along the gamer journey will make the difference among a highly competitive market. The communication towards gamers has to be multichannel and personalized. Send the right message, to the right person, at the right moment, through the right channel and right device. Ubisoft operates on a wide variety of owned channels (email, web banners, in-game news, console hubs, mobile notifications...) with specific tools, collaborating with varied clients like Ubisoft HQ, Global Brand Publishing, and production teams from all over the world. In this context, the CRM Game Strategy activity aims at improving the company’s acquisition, retention and monetization, ensuring player satisfaction at each step of their consumer /or gamer journey. Leveraging the power of data and multiple reach opportunities of CRM channels, the game strategy activity helps create 1-1 relationship with Ubisoft clients and ultimately drive loyalty within Ubisoft’s ecosystem. Key Responsibilities Strategic Planning & Execution Develop and lead CRM multi-channel strategies for Ubisoft titles and services Design and optimize player lifecycle journeys, including onboarding, engagement, retention, and win-back campaigns. Advocate for player-centric marketing approaches across all CRM touchpoints. Cross-Functional Collaboration Partner with internal teams (Production, Brand) to align CRM initiatives with game and brand objectives. Coordinate campaign execution with operational teams using tools like JIRA or similar project management platforms. Data-Driven Optimization Collaborate with Analytics and Data Science teams to evaluate campaign performance and identify opportunities for personalization and predictive targeting. Leverage insights to refine CRM strategies and maximize ROI. Innovation & Trend Monitoring Stay informed on gaming and marketing trends, competitor strategies, and emerging technologies. Champion innovation in CRM tactics, tools, and player engagement strategies. Quality & Governance Ensure high-quality, consistent, and brand-aligned communications across email, in-game messaging, and other CRM channels. Advocate for best practices in deliverability, UX design, and compliance. A significant experience in CRM, digital marketing, or customer engagement, ideally within entertainment, gaming (especially mobile gaming), or tech industries. Proven success in developing and executing lifecycle marketing strategies and personalized campaigns. Strong analytical skills with experience interpreting CRM performance data and applying insights. Proficiency with CRM platforms, marketing automation tools, and project management systems. Excellent communication and stakeholder management skills. Bachelor’s degree in Marketing, Business, or a related field. Passion for video games and strong understanding of gamer behavior; familiarity with mobile gaming ecosystems is a strong asseFrench language skills are a plus. French language skills are a plus. Ubisoft's perks 💰 Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks. 👶 Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks. 📍 Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building. Recruitment process [30 minutes]: call with a Recruiter, [60 minutes]: interview with the manager of the role and a Recruiter, [60 minutes]: interview with the Director CRM Strategy, [30 minutes]: Discusion with the VP and the Director of CRM Operations Information about Ubisoft Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers’ community. Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!