CRM Strategy Manager

Job description

``` ``` The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value. The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters. It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management. ### Key responsibilities - Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value - Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs - Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance - Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives - Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring ### It’s a match if you have… - At least 4 years of experience in a similar - A Master’s degree in Economics or a related quantitative field 👩🏻‍🎓👨🏻‍🎓 - Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices - Hands-on experience with CRM and analytics platforms - Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance - Experience in Financial Services, e-commerce or digital businesses is a plus - Excellent communication skills - The ability to communicate professionally in English 😎 - A flexible, agile and solution-oriented approach - A strong sense of ownership and the ability to combine strategic thinking with operational execution ### Office & Team Life - A central office in Rome. - Free coffee and a comfortable kitchen to relax and enjoy your lunch break ☕ - Team-building activities and CSR initiatives throughout the year 💚 - The latest hardware and equipment to support your work 💻 ### Experience Our Younited Life Benefits - Flexible Remote Policy 🏡🏢 - Parenting Policy 🚸 - An extra day off to celebrate your birthday 🎂 - Access to Voxy to boost your language skills. - Welfare benefits for you and your family 🫂 - Ticket Restaurant 🍽️ ### Salary €45,000–€50,000 per year. Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.