CRO & Customer Acquisition Specialist - Digital Commerce

Job description

CRO & Customer Acquisition Specialist Role Summary The CRO & Acquisition Specialist drives full-funnel customer growth, from brand awareness through first purchase, across e-commerce and physical stores. This role partners closely with the Performance Marketing team to optimize the customer journey from discovery through conversion, leveraging data-driven insights, experimentation, and on-site optimization to improve new customer acquisition and conversion both online and offline. This is a hands-on, execution-focused role operating in a fast-paced, promotional retail environment, with a strong emphasis on testing, analytics, and continuous optimization. Key Responsibilities Conversion Rate Optimization (CRO) & Experimentation Own and execute a CRO testing roadmap focused on improving conversion rate (CVR), average order value (AOV), and revenue per visitor. Identify optimization opportunities across the homepage, PLPs, PDPs, cart, and checkout using analytics, user behavior, and UX best practices. Independently build, launch, and manage A/B tests using Shopify Plus capabilities and approved CRO tools and apps. Execute tests including messaging, layout changes, CTAs, merchandising modules, badges, and trust signals. Partner with internal development resources on complex experiments requiring custom code or advanced theme changes. QA all tests prior to launch and monitor live experiments to ensure accurate execution. Analyze test results using proper statistical significance and testing best practices to deliver actionable insights and avoid false positives. Document learnings and translating results into scalable site improvements. Acquisition & Growth Marketing Execute demand generation initiatives focused on reaching new audiences and driving first-time purchases across digital and physical touchpoints. Support seasonal launches, product drops, and promotions with acquisition-led activation plans. Research, test, and launch new acquisition channels including influencers, affiliates, partnerships, collaborations, and emerging platforms. Manage end-to-end acquisition initiatives including setup, targeting, creative briefing, launch, optimization, and reporting. Develop and execute store traffic drivers such as local marketing initiatives, in-store events, collaborations, and geo-targeted campaigns. Support store opening marketing plans, including pre-launch awareness, launch-day activation, and post-opening acquisition campaigns. Analytics, Reporting & Optimization Establish and track KPIs including new customer conversion rate, customer acquisition cost (CAC), incremental lift, revenue impact, and foot traffic performance. Monitor performance trends across CRO and acquisition initiatives and provide regular reporting to stakeholders. Use insights from GA4, Shopify Analytics, and testing platforms to continuously refine testing priorities and acquisition strategies. Cross-Functional Collaboration Partner closely with Ecommerce, Performance Marketing, Creative, Brand, CRM, and Development teams to align optimization and acquisition efforts. Collaborate with creative teams to ensure test concepts and acquisition campaigns align with brand standards and performance goals. Qualifications Required 3–6 years of experience in CRO, growth marketing, acquisition, or demand generation, preferably in fashion, retail, or DTC. Hands-on experience executing A/B tests on Shopify Plus. Strong working knowledge of analytics and testing tools (GA4, Shopify Analytics, CRO platforms). Proven ability to independently execute standard CRO tests with limited developer support. Experience launching acquisition initiatives beyond core paid search and paid social. Strong analytical, problem-solving, and organizational skills. Ability to thrive in a fast-paced, trend-driven environment with frequent launches and shifting priorities. Preferred Experience in fast-fashion, omnichannel retail, or DTC apparel. Exposure to influencer, affiliate, partnership, or local marketing programs. Understanding of how brand and performance marketing work together to drive full-funnel growth. Agency or client-based experience. The range of compensation for this role is $115,000- $130,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience. This position is based in our Secaucus office 5 days a week.