CRO Manager

Job description

Your scope of work As CRO Manager, you will define and drive the conversion rate optimization strategy across our digital ecosystem (3 e-commerce platforms and 2 apps), focusing on measurable growth through experimentation and customer insight. You will own the CRO roadmap across categories and customer journeys, ensuring priorities are customer-driven, commercially aligned, and technically feasible. Together with your team, you continuously identify optimization opportunities across the full funnel to improve conversion, customer experience, and key business KPIs. You foster a strong experimentation mindset by translating data and customer insights into hypotheses and actionable business cases. In close collaboration with international Tech teams, you ensure the right initiatives are prioritized and delivered. Beyond optimization, you contribute to the broader digital growth agenda and help ensure CRO drives long-term business performance. Your responsibilities include: Define and drive the CRO strategy and experimentation roadmap aligned with business and customer goals Identify and prioritize high-impact optimization opportunities across funnels and customer journeys Lead, coach, and develop the CRO team Build hypotheses and business cases based on data and customer insight Champion a test-and-learn and data-driven culture across the organization Align with Tech, UX, SEO, Commercial, Customer Care and international teams on prioritization and delivery Oversee A/B testing from ideation to evaluation and scaling of learnings Continuously improve key digital journeys across the full funnel Track and communicate CRO performance and impact to stakeholders Stay up to date with CRO best practices, tools and methodologies Who are you? You are full of energy and thrive in a dynamic environment where no two days are the same. Variety in your work and new challenges give you extra drive to spot opportunities and take initiative. With your proactive mindset, you actively contribute to the team, as you believe the best results are achieved together. You switch easily and adapt quickly to what’s needed. Do you recognize yourself in this? Then you’re a perfect fit for MediaMarkt! Bachelor’s or Master’s degree in Marketing, Analytics, Data Science, Business, or a related field 5+ years of experience in CRO, experimentation, or digital optimization roles in a complex digital environment Proven track record in driving measurable business impact through testing, optimization, and data-driven decision-making Experience leading and developing teams in a fast-paced, cross-functional environment Strong stakeholder management skills with experience influencing senior and international stakeholders Strategic and analytical mindset with strong problem-solving capabilities Able to translate data and customer insights into clear opportunities and actionable improvements Solid understanding of user behavior, UX principles, and digital best practices Experience working with web analytics and experimentation tools Strong communication and presentation skills, with the ability to explain insights and impact at leadership level Excellent prioritization and project management skills in complex environments Fluent in English; Dutch and/or French is a plus About Us At MediaMarkt, everything is built around the “Let’s Go!” mentality: not just a slogan, but a way of working and thinking. We love technology and enjoy sharing this passion with others. We have fun in what we do and aim to inspire. As the number one in the Benelux and Europe, we help shape how people experience and use technology. We make a difference and are ready for our customers across all channels. Together with over 50,000 colleagues across Europe, we are building the retail experience of the future every day. We believe that the best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision: becoming the Experience Champion in consumer electronics. We value diversity, promote equal opportunities, and foster inclusion. Will you become part of our team? What do we offer you? An – without exaggeration – fantastic workplace in ‘De Rotterdam’ Opportunities for personal and professional growth Freedom and responsibility to shape your own role and bring ideas to life in a dynamic, opportunity-rich environment At MediaMarkt, we’re bold. We’re entrepreneurs within the company, which means you’ll have the opportunity to grow quickly and develop yourself in many directions. In addition, you’ll benefit from attractive perks, such as an employee discount, 30 vacation days, discounted fitness memberships, a bike lease program, and advantages on various insurance products. Job Infos ​Location: Rotterdam Media Markt Hoofdkantoor Department: HQ - E-Commerce Entrylevel: Management Level Type of Employement: Full Time Working Hours: 40 Persona: Job Requisition HQ Employee Recruiter: Karen van Vliet () Recruiter: Karen van Vliet #LI-KV1