Crypto Growth manager

Job description

Mission of this role: "This role exists for one purpose: to grow our Crypto business. The Senior Growth Manager will identify and execute disruptive, low-cost initiatives and forge strategic partnerships that drive meaningful client acquisition within the crypto trading space — combining deep crypto-native intelligence with the ability to mobilise teams without direct authority." This is not a generalist marketing role. We are looking for someone who lives and breathes crypto — who understands the industry's key players, audience psychology, trading behaviours, and community dynamics well enough to consistently spot growth opportunities that others miss, and act on them decisively. Our Crypto business is a core strategic priority. We operate as a regulated crypto exchange serving traders across multiple global markets, and we are in a phase of aggressive client acquisition. This role is the dedicated engine of that growth — a specialist hire whose sole commercial focus is expanding our crypto client base through smart, high-leverage, low-cost initiatives and well-chosen partnerships. The Senior Growth Manager will be specifically accountable for: ▸ Growing the number of active crypto traders on our platform — this is the primary mandate ▸ Expanding our presence and reputation within crypto-native communities, ecosystems, and media ▸ Identifying and activating partnership channels that are uniquely native to the crypto space — protocols, wallets, DAOs, launchpads, crypto media, KOLs, and Web3 infrastructure players ▸ Building the intelligence and playbook infrastructure that allows our teams to replicate and scale what works across regions and segments ▸ Positioning our exchange as the go-to platform for both crypto-native power users and the next wave of first-time crypto traders entering the market K E Y R E S P O N S I B I L I T I E S 1. Disruptive, Low-Cost Crypto Growth Initiatives ▸ Own the identification and execution of growth plays specifically tailored to the crypto trading industry— not repurposed tactics from other verticals ▸ Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds ▸ Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop- linked acquisition flows ▸ Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month ▸ Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend 2. Strategic Partnerships for Acquisition ▸ Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands ▸ Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation ▸ Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user acquisition at low CAC ▸ Develop partnership playbooks — standardised frameworks that allow Regional Heads to replicate and localise proven partnership models in their markets 3. Crypto Industry Intelligence & Opportunity Spotting ▸ Serve as the team's primary authority on the crypto trading industry: its major exchanges, emerging protocols, DeFi trends, regulatory developments, audience segments, and shifting narratives ▸ Map the full crypto-native audience landscape — retail traders, DeFi power users, NFT participants, institutional desks, crypto-curious TradFi investors — and build targeted acquisition angles for each ▸ Track competitor exchange strategies (Binance, Coinbase, Bybit, OKX, Kraken and regional players) and identify positioning gaps our exchange can exploit for growth ▸ Monitor on-chain data, social sentiment, and market cycle dynamics to time growth campaigns for maximum conversion impact ▸ Produce a recurring Crypto Growth Intelligence Brief shared with the CRO, Head of Marketing, and Regional Heads — translating market signals into actionable growth priorities 4. Playbook Creation & Cross-Functional Enablement ▸ Convert successful growth experiments and partnerships into repeatable, documented playbooks tha can be handed off to Marketing, BD, and Regional teams for scaled execution ▸ Brief internal teams — Marketing, Performance & Optimisation, Retention, and Regional Heads — with clear objectives, audience insights, messaging frameworks, and success metrics for each initiative ▸ Prepare and quality-control all necessary creative, content, and partnership assets in coordination with the relevant team owners ▸ Act as the internal growth authority: run workshops, share learnings, and upskill stakeholders on emerging crypto growth tactics 5. Matrix Leadership & Cross-Functional Influence ▸ Build trusted working relationships across Marketing, BD, Retention, Performance, and Regional teams — establishing credibility through insight and results, not hierarchy ▸ Drive alignment in cross-functional planning sessions; proactively resolve conflicts between team priorities that could slow growth execution ▸ Hold teams accountable to joint growth commitments through shared dashboards, regular syncs, and transparent reporting to the CRO ▸ Identify blockers early and escalate strategically, keeping initiative momentum without creating friction R E Q U I R E M E N T S Essential ▸ 5+ years in growth marketing, growth hacking, or strategic partnerships with direct, hands-on experience in the crypto or Web3 industry — this is non-negotiable ▸ Genuine, deep knowledge of the crypto trading industry as a practitioner: exchanges (CEX & DEX), DeFi mechanics, tokenomics, on-chain behaviour, and the communities, media, and influencers that shape the space ▸ Demonstrable track record of designing and executing low-budget, high-impact acquisition campaigns that drove meaningful growth in a crypto or fintech context ▸ Proven ability to spot under-exploited growth opportunities specific to crypto — a pattern-recognition instinct for 'low-hanging fruit' in a fast-moving, cycle-driven market ▸ Experience building and managing strategic partnerships in the crypto ecosystem end-to-end: origination, negotiation, asset creation, and performance tracking ▸ Active participant in crypto communities (Twitter/X, Telegram, Discord, Farcaster) — you are known in the space, not just observing it ▸ Exceptional cross-functional influencing skills — a track record of driving results through teams you do not directly manage ▸ Strong written and verbal communication skills; able to author clear playbooks, briefs, and executive presentations ▸ Comfortable with analytics: able to define metrics, read dashboards, and draw actionable conclusions from data independently Preferred ▸ Prior experience specifically at a crypto exchange (CEX) — you understand the unique acquisition funnel dynamics, KYC friction, and trading-lifecycle of exchange users ▸ Existing network of crypto-native contacts: KOLs, protocol BD leads, crypto fund operators, crypto media editors, or community leaders ▸ Hands-on experience with on-chain analytics tools: Dune Analytics, Nansen, Glassnode, or equivalent— able to derive audience and timing insights from on-chain data ▸ Experience designing and executing token incentive schemes, airdrops, or trading competitions as acquisition mechanisms ▸ Understanding of KYC/AML funnel implications and how to optimise conversion within regulatory constraints ▸ Multilingual or multi-market experience across key crypto growth markets: MENA, SEA, EU, Turkey, or LatAm