Culinary & AFH Category Manager - A&T

Job description

## Job Description The Kraft Heinz Company is looking for a Culinary & AFH Category Manager to lead the Culinary Category: Tomato Paste, Ready to Cook Sauce, and Vinger & Away from Home channel. Key Responsibilities: - Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed. - Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L - Drives and creates competitive gaps through business efficiency improvements at every step of the value chain. - Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution. - Ensures that brand plans are executed on time and flawlessly on-time in full. - Ensure consistent brand look and feel across in line with Brand Guideline - Monitor brand performance and develop consumer insights through research tools and reporting - Leads brand performance tracking & monthly brand audit - Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD - Support annual budgeting, and quarterly forecasting. - Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits. - Track NPDS/ innovations and keep close monitoring and take corrective actions when needed. - Develop and implement advertising, POS, publicity, and consumer promotion plans. - Develop and implement product and packaging updates. - Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, R&D , PMR, R&D, Procurement, supply chain teams Qualifications: - Bachelor’s degree in marketing or business administration. - Brand management experience in FMCG or similar accountabilities - 3-5 years in marketing experience - Strong analytical skills and data-driven thinking. - Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions. - Result driven and consumer oriented. - Proactive approach in resolving problems and challenges. - Strong leadership skills - Strong project management experience on NPD and creative/advertising - Strong analytical and creative thinking skills. ## Location(s) El Tagamoa El Khames Commercial Office **Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.**