Customer Data Platform Specialist

Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.What You'll DoCDP Operations & Channel IntegrationSupport the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.Use Case Development & ActivationPartner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.Cross-Functional EnablementTranslate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.Measurement & PerformanceDefine KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.Requirements3-5+ years of experience in data-driven marketing, customer analytics, or marketing technologyMinimum 2 years of hands-on experience working with Customer Data Platforms (CDPs) and CRM systems.Proficiency with Excel and PowerPoint. Strong analytical and problem-solving skills with close attention to detailExposure to SQL and marketing/customer data environments is preferred.Ability to translate data into clear, actionable insights for varied audiencesIntellectual curiosity, fast learner, and self-motivated collaboratorBenefitsAt Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:Paid time offMedical, Dental, Vision and Prescription Insurance401(k) Retirement Plan with company matchFlexible spending accountHealth savings accountTuition ReimbursementEmployee discountParental leaveLife insuranceBase pay is $80,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.Additional Information: Blue Nile. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1

Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.

What You'll Do

CDP Operations & Channel Integration
Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.

Use Case Development & Activation
Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.

Cross-Functional Enablement
Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.

Measurement & Performance
Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.

Requirements

• 3-5+ years of experience in data-driven marketing, customer analytics, or marketing technology
• Minimum 2 years of hands-on experience working with Customer Data Platforms (CDPs) and CRM systems.
• Proficiency with Excel and PowerPoint.
• Strong analytical and problem-solving skills with close attention to detail
• Exposure to SQL and marketing/customer data environments is preferred.
• Ability to translate data into clear, actionable insights for varied audiences
• Intellectual curiosity, fast learner, and self-motivated collaborator

Benefits

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Base pay is $80,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.

Additional Information: Blue Nile. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1

Blue Nile was founded by a man in love who believed that customers deserved more choices, straightforward information, and legendary service. Striving to create an omnichannel retail experience, Blue Nile has revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value in stores or online. Our vision is to bring brilliance to all of life’s joyful occasions as the world’s most trusted jeweler. Blue Nile is owned by Signet Jewelers, the world’s largest retailer of diamond jewelry, and shares their purpose of inspiring love around the world.

Blue Nile was founded by a man in love who believed that customers deserved more choices, straightforward information, and legendary service. Striving to create an omnichannel retail experience, Blue Nile has revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value in stores or online. Our vision is to bring brilliance to all of life’s joyful occasions as the world’s most trusted jeweler. Blue Nile is owned by Signet Jewelers, the world’s largest retailer of diamond jewelry, and shares their purpose of inspiring love around the world.