Customer Growth Lead

Job description

**About Us** 🚀 Immutable is the world’s fastest-growing game platform, built to power the next generation of games. We aim to drive the next evolution of gaming, combining performance, digital ownership and cutting-edge technology to help games grow and succeed. At the intersection of AI-driven analytics, high-performance growth tools, and seamless digital ownership, our technology helps studios attract, engage, and scale player communities. Founded in 2018, Immutable is one of Australia’s fastest companies to reach unicorn status, raising more than AUD $400M+ with a valuation of AUD $3.5B. Today, more than 700 games are building on Immutable, and industry leaders like Ubisoft have chosen us as their partner for the future of gaming. Over 6 million players use Immutable Passport, our unified identity enabling frictionless cross-game experiences, and our Immutable Audience platform has become the fastest-growing SaaS product line in our history. We're scaling rapidly, backed by a global team of creators, engineers, and gamers united by one mission: to build the most valuable growth layer in gaming and redefine how games launch, scale, and succeed. 🚀 ### **About The Role 🤔** Immutable is on a mission to help more games launch, grow and monetise successfully, and our Customer Growth team is central to that. We have built a modern martech stack for game studios, and now we need genuine, hands-on growth expertise to run it. We are looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios, running paid campaigns, setting up and optimising ad networks, and building the lifecycle programs that keep players coming back. This is a high-ownership, high-autonomy role with a direct line to leadership. You will operate independently in your region, shape how studios grow on Immutable, and help build a growth engine that scales across the business. Gaming experience is ideal, but if you have run real growth in adtech, e-commerce or retail, your craft will transfer. We are hiring an operator who does the work, not an advisor. ### You'll Be Empowered To 🎮 - Plan, launch and optimise paid acquisition campaigns for game studios. - Set up and tune ad networks and user acquisition channels end-to-end. - Design and run launch growth plans for studio partners. - Own email, CRM and lifecycle programs that retain and re-engage players. - Onboard studios onto Immutable's Audience growth products. - Own a budget, track performance, and reallocate spend based on data. - Build repeatable growth playbooks that scale across multiple studios. ### We'd Love You To Bring 🤝 - Hands-on performance and paid marketing experience: you have personally run and optimised campaigns and owned the numbers. - Practical experience setting up and optimising ad networks or user acquisition. - End-to-end growth craft across paid, lifecycle, email and launch. - Comfort owning a budget and making data-led allocation and optimisation calls. - Lifecycle and retention marketing experience across email and CRM. - Fluency with martech tooling and onboarding customers onto growth products. - High autonomy and ownership: you run your patch and drive your own outcomes. - Strong communication and influence: you can build trust and represent Immutable credibly. - Comfort using AI daily to move faster on copy, creative, reporting and optimisation. ### Bonus Points For ✅ - Gaming industry or games UA background. - Experience across adtech, e-commerce or retail growth at pace.