Customer Lifecycle Manager

Job description

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. At Almedia, you’ll: - Own way more, way earlier — you’ll be trusted with responsibility fast. - Push harder, get further — this isn’t a 9–5. We highly reward intensity. - Join a rare environment — you will work with ambitious high-speed, high-ownership people. - Fully present — we’re 5 days a week in the office to build the energising momentum we need. Salary Range: €50K – €70K • Offers Equity • Offers Bonus We're looking for a Customer Lifecycle Manager who wants to learn and own the entire user journey — activation, active, dormant, and churned — and turn a complex, hand-built CRM into a smart, data-driven engine that lifts LTV by 10–15% through personalization. This is a systems-and-product role, not a copy-and-send one: the challenge to tackle is the architecture, not the messaging. WHAT YOU'LL DO 🎯 - Own the full lifecycle across push, SMS, email, and in-app — mapping and simplifying our ~15 Braze Canvases so activation, active, dormant, and churned each run on flows that still make sense in six months. - Re-architect where logic lives — move trigger and segmentation decisions out of Braze into the data layer, keeping Braze for orchestration, templates, and content. - Make data-driven calls on segmentation, timing, and channel, and build monitoring that forecasts expected sends vs. actual so flows never break silently. - Run CRM and data as one team — scope the data you need, interpret it yourself, and ship personalization experiments (game-match notifications, plan structures) with Product and Data. - Drive measurable LTV uplift, complete the Braze migration, warm up email, and close the in-app notification gap. WHAT YOU'LL BRING 💡 - Experience owning lifecycle or CRM at a high-volume consumer platform (think Booking, Airbnb, Duolingo) — where you saw the whole journey, not one siloed stage. - A product, UX, or data-analytics mindset — you think in systems and user journeys, and you know what to look for in the data even if you don't build every query. - Proven ability to map complex user flows and rationalize them into scalable, monitorable architecture. - Comfort making data-driven decisions on segmentation, timing, and channel, and reasoning about how data feeds a CRM tool. - Bonus: hands-on Braze, email deliverability / IP-warming know-how, or a background as a self-developer, gamer, or maker. WHAT MAKES YOU A GREAT FIT 🌟 - Own Everything: You take the whole lifecycle as yours end-to-end — you can't sleep until a broken flow or a spam issue is solved. - Raise the Bar: You're a little bit obsessive about detail and simplicity, and you'd rather build the right system once than patch the same Canvas every month. - Move Fast: You make pragmatic, data-backed decisions and communicate clearly with Product, Data, and Engineering in a fast-changing environment. WHY ALMEDIA? 🚀 - Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. - Scale With Almedia: Grow alongside a startup that has been profitable from day one. - Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. - Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.